digital signage - audience measurement
Post on 21-Oct-2014
1.205 views
DESCRIPTION
Short description of Digital Signage and Audience Measurement solutionsTRANSCRIPT
Digital Signage & Audience Measurement
Innovative solutions to communicate effectively with your
audience
Tom Presotto – October 2011
Traditional communication
2
Time to change
3
Digital Signage Create and deploy digital
contents in a easy and quick way
Capture customers’ attention
Personalized and interactive contents
Digital Signage
Dynamic contents easy to keep up-to-date Centralized management of the palimpsest
4
Opportunity to sell advertising slots
Digital Signage
Interactive communications
5
On screen menus Bar code readers RFID Bluetooth Audio Speech recognition Wi-Fi
Yesterday: from idea to deployment
6
Production
Creativity
~30 days ~40 days ~ 45 days
Distribution
Today: from idea to deployment
7
Production
Creativity
~30 days ~4 days ~ 1 hour !!!!!
Distribution
Scala
Worldwide leader platform for digital signage
Present with software and services since 1987
More than 450 WW partners; customers in more than 100 countries
More than 180.000 Players installed WW
8
The platform
Why Scala
• Provides interactive and dynamic tools to easily apply changes to meet the needs of the audiences.
Dynamicity
10
Why Scala
• Reduction of printing, logistics and distribution costs of paper contents.
Economy
11
Why Scala
• Entire cycle: production, management, control, distribution and playback, within a single platform.
Completeness
12
Why Scala
• Manage hundreds or thousands of displays via web from any location, using a minimum of human resources.
Centralized
13
Why Scala
• It begins with a single display, then expand to thousands of points of view!
Scalability
14
$ Cost
Digital Signage Market
High
Complexity
Current Offerings
Low
High
Low
Low Cost solution
• Single pane digital content
publishing & distribution
• SaaS over public Internet
• On displays from 7” to large billboards
• Self-service capability
• White-labeled or Co-branded
What is SignChannel?
• Ease of use
• Fast deployment
• No training needed
• No professional help
• No software to buy/maintain
• Various Templates
• Low Cost
Features
Audience Measurement
18
Audience Measurement
Recognize Age range
Sex
Attention time
19
Biometric Sensors
95% - Number of persons
90% - Sex classification
85% - Age range classification
Biometric Sensors
20
Visitors
Timings
Sex - age
Measure the effectiveness of your
marketing
Measuring effectiveness
How effective is your communication ?
21
Average time spent in front of
the shelf
Attracts men or women ?
Better yellow or green
background ?
Which shop window
capture more customers ?
Different days different
attention ?
Which brand gets more
customers ?
Compliant with the privacy law
Guarantees complete anonymity
The captured information is not
collected and stored
No video or image are recorded
No multimedia database is created
Digital Signage + Audience Measurement
Increase the effectiveness of your communications with the ability to send the right message to the right audience.
23
PROM
PROactive Marketing
Contents driven by audience.
24
The END
25
Thanks for your attention.
For any information: