digital rites of passage - managing your social …

Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Digital Rites of Passage:Managing Your Social Media Digital Identity from College to the Workforce

Chris GormleyCEO, Social Media Information

University of PittsburghApril 2, 2013

© 2013 Social Media Information LLC – All Rights Reserved

Interactions among people in which they create, share, and exchange information and ideas in virtual communities

and networks.

Social Social Social Social NetworksNetworksNetworksNetworks

WikisWikisWikisWikis PhotoPhotoPhotoPhoto SharingSharingSharingSharing VirtualVirtualVirtualVirtual Game Game Game Game Worlds Worlds Worlds Worlds

BlogsBlogsBlogsBlogs PodcastsPodcastsPodcastsPodcasts Video SharingVideo SharingVideo SharingVideo Sharing Virtual Social Virtual Social Virtual Social Virtual Social WorldsWorldsWorldsWorlds

Micro BlogsMicro BlogsMicro BlogsMicro Blogs Social Social Social Social BookmarkingBookmarkingBookmarkingBookmarking

Ratings SitesRatings SitesRatings SitesRatings Sites P2P File P2P File P2P File P2P File SharingSharingSharingSharing


This is You…This is You…This is You…This is You…

©Warner Bros. and Village Roadshow Pictures

““““Social media Social media Social media Social media is a dominant is a dominant is a dominant is a dominant form of communication form of communication form of communication form of communication today, you can certainly learn today, you can certainly learn today, you can certainly learn today, you can certainly learn a lot about a person by a lot about a person by a lot about a person by a lot about a person by viewing their viewing their viewing their viewing their public, online public, online public, online public, online personaspersonaspersonaspersonas””””

---- Rosemary Rosemary Rosemary Rosemary HaefnerHaefnerHaefnerHaefner,,,,VP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilderVP HR at CareerBuilder


Cost of Hiring a Manager Level

Employee is 150% of Salary

Source: Institute for Research on Labor & Employment© 2013 Social Media Information LLC – All Rights Reserved

When asked why they use social networks to conduct background

research, hiring managers stated the following…

Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally

Whether the Whether the Whether the Whether the Candidate Presents Candidate Presents Candidate Presents Candidate Presents himself/herself himself/herself himself/herself himself/herself professionallyprofessionallyprofessionallyprofessionally

Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company

CultureCultureCultureCulture

Whether the Whether the Whether the Whether the Candidate Is a Good Candidate Is a Good Candidate Is a Good Candidate Is a Good Fit for Company Fit for Company Fit for Company Fit for Company

CultureCultureCultureCulture

Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications

Learn More about Learn More about Learn More about Learn More about the Candidate’s the Candidate’s the Candidate’s the Candidate’s QualificationsQualificationsQualificationsQualifications

Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well

RoundedRoundedRoundedRounded

Whether the Whether the Whether the Whether the Candidate is Well Candidate is Well Candidate is Well Candidate is Well

RoundedRoundedRoundedRounded

Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate

Uncover Reasons Uncover Reasons Uncover Reasons Uncover Reasons Not to Hire Not to Hire Not to Hire Not to Hire CandidateCandidateCandidateCandidate

65%

51%

45%

35%

12%

To Dig Deeper To Dig Deeper To Dig Deeper To Dig Deeper Than a Traditional Than a Traditional Than a Traditional Than a Traditional

InterviewInterviewInterviewInterview

Source: CareerBuilder Survey of 2,303 hiring managers and

human resource between February 9 and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved

17%

16%

63%

65%

OthersOthersOthersOthers

TwitterTwitterTwitterTwitter

LinkedInLinkedInLinkedInLinkedIn

FaceBookFaceBookFaceBookFaceBook

Which Social Media Sites are Employers Frequenting Most?

37% of Employers Use Social Media to Research Candidates

Source: CareerBuilder Survey of 2,303 hiring

managers and human resource between February 9

and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved

IT

Healthcare

Don’t Use, But Plan To

52%

28%

11%

Which industries use social media most when hiring?

© 2013 Social Media Information LLC – All Rights ReservedSource: CareerBuilder Survey of 2,303 hiring managers and

human resource between February 9 and March 2, 2012

4C4C4C4C

CreateCreateCreateCreate

ConnectConnectConnectConnectCurateCurateCurateCurate

ControlControlControlControl


General

Targeted

Your Own Website

Example: About.me Blog/Podcast

YOU ARE THE PRODUCT…

…create your brand

USE: USE: USE: USE: Projects Projects Projects Projects ---- Video Video Video Video ––––Words Words Words Words –––– Images Images Images Images –––– Q&AQ&AQ&AQ&A

Go Where Hiring Go Where Hiring Go Where Hiring Go Where Hiring Managers Spend Time!Managers Spend Time!Managers Spend Time!Managers Spend Time!


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LinkedIn Groups

Follow! Like! Target Co’s

Computers Don’t Provide Jobs, People Do

More…

Importance of Keywords

Give More to Receive – 3x

Analytics / Understand People

• Recommend / Endorse• Meet-up Groups• Connect In Person before Online


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Original ContentOriginal Content

Q&AQ&ARepost or Repost or Repost or Repost or ReReReRe----tweettweettweettweetRepost or Repost or Repost or Repost or ReReReRe----tweettweettweettweet

• Meetings of Interest• Job Leads• “How To” Guides• Infographics• Articles• Podcasts

LikeLikeLikeLikeLikeLikeLikeLike

More Time Less Time

1. Use Valuable Content

2. Add Your Unique Interpretation or Commentary

3. Appropriate for Target Audience


In-depth Knowledge

General Knowledge

Retailer of Knowledge for your Brand

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34% of hiring managers said the following social media discoveries

led to candidate not getting hired.

Candidate Posted Candidate Posted Candidate Posted Candidate Posted Provocative / Provocative / Provocative / Provocative / Inappropriate Inappropriate Inappropriate Inappropriate

PhotosPhotosPhotosPhotos

Candidate Posted Candidate Posted Candidate Posted Candidate Posted Provocative / Provocative / Provocative / Provocative / Inappropriate Inappropriate Inappropriate Inappropriate

PhotosPhotosPhotosPhotos

There was Evidence There was Evidence There was Evidence There was Evidence of Candidate of Candidate of Candidate of Candidate

Drinking or Using Drinking or Using Drinking or Using Drinking or Using DrugsDrugsDrugsDrugs

There was Evidence There was Evidence There was Evidence There was Evidence of Candidate of Candidate of Candidate of Candidate

Drinking or Using Drinking or Using Drinking or Using Drinking or Using DrugsDrugsDrugsDrugs

Candidate Had Poor Candidate Had Poor Candidate Had Poor Candidate Had Poor Communication Communication Communication Communication

SkillsSkillsSkillsSkills

Candidate Had Poor Candidate Had Poor Candidate Had Poor Candidate Had Poor Communication Communication Communication Communication

SkillsSkillsSkillsSkills

Candidate badCandidate badCandidate badCandidate bad----mouthed previous mouthed previous mouthed previous mouthed previous

employeremployeremployeremployer

Candidate badCandidate badCandidate badCandidate bad----mouthed previous mouthed previous mouthed previous mouthed previous

employeremployeremployeremployer

Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory

comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion

Candidate made Candidate made Candidate made Candidate made Discriminatory Discriminatory Discriminatory Discriminatory

comments related to comments related to comments related to comments related to race,gender,religionrace,gender,religionrace,gender,religionrace,gender,religion

48%

45%

35%

33%

28%

Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications

Candidate lied Candidate lied Candidate lied Candidate lied about his or her about his or her about his or her about his or her qualificationsqualificationsqualificationsqualifications

22%

Source: CareerBuilder Survey of 2,303 hiring managers and

human resource between February 9 and March 2, 2012© 2013 Social Media Information LLC – All Rights Reserved

Source: http://fireme.l3s.uni-hannover.de/fireme.php

Monitor Your Profile! Know Privacy Settings

Know Your Rights

Assume Any Information Could Become Public

Guard Access to You Stay Alert, But Don’t Live in Cabin

React Quickly to Issues• EEOC

• FCRA

• Digital Millennium Take Down

• Social Profiling at Corporate and

Personal Levels

• Watch Location Based Data

• Never Post Confidential Information

• FaceBook, LinkedIn Settings

• Once shared, different rules often

apply

• Use Alias for Experimentation

“Friends” and “Links” get privileged

Access – only grant to those you know.

Controllable vs. uncontrollable

situations on internet require different

responses.

www.social-fingerprint.com

© 2013 Social

Media

Information

LLC – All

Rights

Reserved

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Thank You.Thank You.Thank You.Thank You.

Chris GormleyChris GormleyChris GormleyChris GormleyCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media InformationCEO, Social Media Information

[email protected]

www.social-fingerprint.comwww.smiaware.com


digital rites of passage - managing your social …

Career

social media information

following social media

social media digitalidentity

social networks

social profiling

andexchange information

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