digital revolution - digital world with digital economy - by anurag johari

Digital Revolution- Digital World With Digital Economy

1

Anurag Johari

Anurag Johari [email protected]

Content

1. From IT to Digital

2. Digital Challenges

3. Digital Opportunities

4. Digital Economy

5. Digital Transformation

6. Way Forward

2Anurag Johari [email protected]

From IT to Digital


India's IT to Digital Journey

➢ Started in late 1960s primarily with computing devices like calculator and retail billing

➢ Globalization opened the doors of opportunities

➢ Gained momentum in 1990s with IT consulting

➢ Availability of engineers pool equipped with 4 years degree provided the impetus

➢ Liberalization in India gave the birth to domestic IT market

➢ Indian IT companies attained the maturity fast

➢ The race is to maintain the pace with global IT


2

1

3

4

1960s

Desktops making inroad

Y2K, ERP, Dot Com

Off shoring , Custom Development

1991

1995

2002

5

2009

6Cloud, SaaS, PaaS, IaaS

2013

Digital Transformation

Computing devices

7

2016

Fog Computing, Cognitive computing

Key Milestones of Indian IT Industry

Only Constant in the world is CHANGE

TIME waits for None


What is Digital ?


Personalized

Customer ExperienceOmni Channel

Targeted Marketing

and Sales

Product and Business

Innovation

IT Consumerization

(Digital)

Digital World 1/2


Digital World 2/2

➢ Digital marketing, payment, delivery and customer relationship

➢ Social network based promotions, leads and campaign

➢ Any time and any where type business transactions

➢ Remote and mobile business monitoring and control


Why Digital ? 1/2

Smoke

Drum

Pigeon

Synchronous

Asynchronous

Asynchronous

Synchronous

Synchronous&

AsynchronousBoth

Telephony

Postal

Digital

Trumpet

Only Communication Communication with Limited Transactions

Real Time Communication &

Transactions 9Anurag Johari [email protected]

Why Digital ? 2/2

➢Boundary less Real Time Communication and Transactions

➢ Single Window Any Time Global Access

➢ Easy and Efficient saving Time & Money both

➢ Seamless Integration of Customer Awareness, Engagement , Acquisition, Delivery and

Services


Digital Challenges


Digital Challenges

➢Meeting customer expectations

➢ Innovative interactive content to catch customer attention

➢ Right alignment with market demand and personalization

➢ Strategy optimization with wider digital technology adoption

➢ Finding right talent to drive digital initiatives

➢ Credibility and authority for brand building


Barriers for Digital Transformation

13

Source: Gartner –(Feb 2016)

Global CIO Perspective

0%

5%

10%

15%

20%

25%Skill

Money

Culture

AlignmentTechnology

Change

Relationship


Digital Skill Gap Analysis

➢ Indian talent is still very much technology focused

➢ Digital market puts a premium on business and domain knowledge as well

➢ IT Services trainings focused on fixing the technical issues

➢ Need of soft skills like broader perspective, see big picture and out of box thinking

➢ Technical obsession of engineering talent

➢ Gartner recommends CIOs to hire diverse workforce including accounting, arts and

management etc.


Digital Oppotunities


Digital Opportunities

➢ Improve customer experience

➢ Data driven marketing

➢ Digital disruptions within, leading to digital evolution

➢ Redefine the Sales & Distribution channels

➢More aligned, disciplined and managed Field Force

➢ Remote monitoring and control of systems


Digital Economy


Digital Economy

Digital Economy

Market Access

Social Media

E-Commerce

Mode of Exchange

Payments Delivery

Infrastructure

Technology

Business Operations

Processes Knowledge


Digital Services

19

Service Catalog

Service Request

Payment

Service Delivery

Reporting & Administration

Digital Technologies


Digital Payment

20Courtesy: www.sarkariyojna.co.in


Digital Currency - Bitcoin

➢ Evolving crypto-currency network

➢Based on complete consensus among users

➢Decentralized Peer to Peer Payment Network without any Central Authority

➢ Estimated Bitcoin worth $1.5B in circulation are in use ( Source: https://bitcoin.org/en/faq )

➢ Estimated daily Bitcoin exchange is worth millions of $

➢ Still is hype mode and need time to attain maturity


https://bitcoin.org/en/faq

Socio-Economic Changes

➢ Boundary less socio-economic collaboration

➢ Business disruptions creating new market opportunities

➢ Easy and efficient business operations

➢ Growing tendency of taking informed decisions rather than gut feel based decision

➢ Social networking


Digital Market

23

16

27

44

16

25

37

0

5

10

15

20

25

30

35

40

45

50

Now In 2 Years In 5 Years

Av. % Revenue India

Av. % Revenue Global



Digital Business Impact

24


9%

11%

20%

26%

37%

39%

40%

48%

66%

5%

0%

24%

38%

52%

19%

48%

62%

52%

0% 10% 20% 30% 40% 50% 60% 70%

Crossing industry boundaries

Expanding to new geographies

Changing the basis of competition

Creating new markets

Tighter partnerships

Cost reduction

Engaging and empowering employees

More business through digital channels

More revenue from better operations

India

Global


Technology Wise Funding

25


9%

9%

10%

10%

15%

20%

21%

21%

25%

27%

39%

3%

8%

5%

1%

8%

36%

18%

32%

20%

30%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Industry specific applications

CRM

Network, Voice, Data Communication

Legacy Modernization

Security

Mobile

ERP

Digitalization / Digital Marketing

Cloud

Infrastruture & Data Center

BI Analytics

India

Global


Digital Marketing Strategy

Attraction Engage Purchase Retention Advocacy

PR

Mainstream Media

Words of Mouth

Online Ad

E-Mail

Social AdReviews

Blogs

Social Posts

Direct Order

E-Commerce

Store

Channel Partners

Website

Community / Forum

FAQ / Knowledge Base

Blog

Promotion

Social Site

News Letters


Market Access

➢ Customer awareness, engagement, delivery, service, feedback and optimization

➢Market segmentation (Offerings, Geography and Customer Base)

➢ Personalization

➢ Social listening for market monitoring & research

➢ Online selling (E-Commerce)

➢ Online Promotions and Campaign


Mode of Exchange

➢ Online Order

➢ E-Payment

➢ Electronic Transfer

➢ COD Accounting


Business Operations

➢ Processes

Seamless process integration

End to end process automation

➢ Knowledge

Customer advisory

Processes wide visibility

Business analytics

Remote monitoring

Business operations optimization


Digital Technologies

Digital

Social

Mobility

AnalyticsCloud

IoT


Digital Economic Analytics

Economy

Market

Capital

WorkforceResources

Regulation


Social Media Technologies & ToolsSo

cial

Med

ia

List

enin

g

Soci

al M

edia

P

ub

lish

ing

Soci

al M

edia

A

nal

ytic

sSo

cial

C

om

mer

ce

Hootsuite Klout Social Mention Twazzup

Addictomatic IceRocket TweetDeck Mention

Sprout Social Crowdbooster Agorapulse Buffer

Socialbro Postling Shoutlet Oktopost

Keyhole Brandwatch Buzzsumo Edgar

GoogleAnalytics LittleBird Quintly Rival IQ

Storefront Addshopper Chirpify Ecwid

Soldsie SociableLab 3dCart ToldYa


Mobility Technologies

Kony Adobe Pegasystems Outsystems

Progress IBM Microsoft Salesforce

Mendix Red Hat Appcelarator Oracle

SAP Appian DSI Backbase


Cloud Technologies (PaaS)

CloudAccessAmazon Elastic

BeanstalkCloudify CloudFoundry

Cumulogic GoogleAppEngine RestBackup ScaleMatrix

Standing Cloud Azure WSO2 StratosLive OpDemand

Mule iON iKnode Jelastic ElasticBox


Market Analytics ToolsC

ust

om

er

Segm

enta

tio

n

Per

son

aliz

atio

nD

ash

bo

ard

Tren

d A

nal

ysis

SAS KDnuggets OroCRM Mautic

Segment Pimcore

CoremtericsAdobe Test &

TargetBT Buckets Barilliance

Pureclarity Marketizator Montate RichRelevance

Dundas Board Birst Halo

InetSoft Chartio Dashboards Exago

Qlikview Microstrategy Alteryx Prognoz

Yellowfin PyramidAnalytics Pentaho Targit


Internet of Things (IoT) 1/2


Internet of Things (IoT) 2/2

Internet of Things

(IoT)

Anything Any Device

Any Service Any Business

Any Path Any Network

Anybody Anyone

Any Place Anywhere

Anytime

Any Context


IoT Landscape

Industries

Connected Cities

Connected Homes

Connected Cars

Wearable / Data Collection


IoT Usage Scenarios

Silo

M2M

IoT

Monitoring

Remotely Controlled and Management

Smart Systems

Internetof Things

TelemetryAnd

Telematics

SecuritySurveillance AutomationBuildingsUtilities

Manufacturing

Intelligent Transport Systems

Smart Homes

Smart MeterSmart Assets

Smart EnterpriseSmart SCMSmart Cars

SensorsDevicesSystemsThings

ProcessesPeople

EnterpriseIndustryProductService


IoT Technologies

AWS IoT Azure IoT Hub ThingWorx IoT

IBM WatsonCisco IoT Cloud

ConnectSalesforce IoT

Cloud

CarriotsGE Predix Eclipse



Innovative Business Model

Customer Experience

Digital Transformati

on

Operational Efficiency


Business Model Innovation 1/2

Customer Wants Customer Needs

Customer Intent Customer Expectations

Market Opportunity


KEY

TECHNOLOGYENABLERS

• Target Customers – Who will buy ?

• Offerings – What Products / Services we will sell ?

• Revenue Model – How the Revenue will be generated ?

• Value Chain – Where shall be the business within industry segment ?

• Cost Model – How the cost of the offerings will be measured ?

• Organization– How the business functions will be organized ?

Business Model InnovationTa

rge

t C

ust

om

ers

Off

eri

ngs

Rev

enu

e M

od

el

Val

ue

Ch

ain

Co

st M

od

el

Org

aniz

atio

n

Innovation

Business Model Innovation 2/2


Innovative Business Model

➢ Cater the customers NEED, DESIRE or EXPECTATION

➢ Offer solution that is POSSIBLE with technology

➢ Economically VIABLE in given marketplace

➢Make VISIBLE for Customer awareness, engagement, delivery, service and optimization


Customer Journey

➢ Focus on entire customer journey

➢ Understand customer behavior and expectation at each stage

➢ Identify the customer touch points and reinvent the same with digital technologies

➢Monitor the customer experience performance matrix

Awareness Approach Acquisition Delivery Relationship

Privacy

Instant Enabling

SocialPersonalized

Simple


Customer Experience

Customer Touch Points

Content Functionality Look and Feel Navigation

Recommend ReturnBusiness Outcome


Operational Efficiency

Planning

Execution

Monitoring

Analytics

Optimization

• Effective and efficient planning• Proactive risk identification• Effective strategy formulation

• Flexible operations• Dynamic resource allocation• Data gathering

• Intelligent monitoring• Informed decision• Enterprise view

• Embedded analytics to solve business problem and decision making • Historical data analysis for forecast and planning• Trend analysis for diagnostic

• Data driven strategies •Eliminate to redundancy• Knowledge management• Process reengineering


Discovery

Planning

Execution

Adoption

49

Way Forward
