Promotion and publication Beverly Barker & Sarah Quinnell

Open access publishing

• Principle of open access journals• Not charging the readers or the institutions to access,

download, copy, print, distribute or search the articles• Thomson Reuters, 2004

• What do you think?

Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters

Open access publishing

• Principle of open access journals• Not charging the readers or the institutions to access,

download, copy, print, distribute or search the articles• Thomson Reuters, 2004

• Publisher sites - c 190 met citation criteria• Established: BMJ - 17.215(IF)• Newer: BMC Cancer - 3.33(IF)

• Springer 1539 journals listed in JCR• 163 are open access• 397 open access title altogether

Ref: Thompson Reuters (2004) The Impact of open access journals, Thompson Reuters

Open access publishing• Opportunities:• Professional practice• Publication & the REF• Contributing to the debate• Reaching wider audience (Developing countries, students, etc.,)

• Down side• Article processing charges • BMC cancer £1290– T&C’s apply

• “Open access itself does not necessarily equate to more citations, nor does it equate to fewer. We think that this is because increasing the potential journal readership does not change the fundamental value and relevance of an article in a journal to the work of a particular researcher”

Ref: Pringle (2004) Nature, Nature Publishing Group

Other routes to Publicity• Launching your own web site!• Writing your own blog

• First steps:• Objectives• Audience• Strategy

• Private vs Public?

Private web development• Repository• Collections• Collation• Multimedia• Host interviews • Webex• Hangouts

• Collect links

• Reflective research journal• Blog• Diary

Broader Activity

Objectives

Collusion

Connections

Conversation

Community

http://resourcelists.ntu.ac.uk/items/925AA848-A1C2-3E80-222D-F4CEAE30A022.html

Social Media Choices

• David Armano is EVP, Global Innovation & Integration at Edelman Digital.

Opportunities

• Discussion boards & forums• Supporting interests of specific group• Local, national or international

• Create greater sense of inclusion • Improving relationships with groups & individuals• Enhancing credibility, understanding• Generating positive word of mouth• Gaining feedback• Instigating research

Opportunities • RSS

• Podcasts

• Videocasts, vidcasts• Convenient & timely communication

of publications, news & bulletins• Enables interested groups to view or

listen to broadcasts/audio visual material in their own time

• Syndicated feeds

• Set up & subscribe to RSS’s

• Use RSS to push your material out to like minded community members

Content Curation

Wiki’s•Wiki’s are very useful. • Admit it – Do you look for information on Wikipedia?

•Good repository for information

• PhDchat – packed with information

Managing your persona

• How many ‘you’s are there?

• Think of two things you do on a regular basis • (i.e. at university, at home, at the

nightclub, etc.)• What identity are you performing in

each case?

Social Media Measurement?• Interactions per post: • Avg. No. of comments, Wall posts + likes generated by each

piece of content you post

• Engagement Rate/Post Quality• How engaging your content is to other users – how many

people read it.

• Stream Click Through Rate & Discussion posts:• No. of Discussion topics users have created on your Page

• How are you translating metrics back into Insight?

• Are you achieving your goals?

•What are the outcomes of your efforts?

Other Useful Tools

• Use the search capabilities of the social platforms • Tools to audit and track the

conversation• Find out where conversations are

taking place• www.socialmention.com• Google alerts• addictomatic.com• Hootsuite• Tweetdeck• www.netvibes.com

• http://www.jonrognerud.com/how-to-start-measuring-social-media-intelligently/

Finding Communities

Ref: http://nsmnss.blogspot.co.uk/