digital press releases
DESCRIPTION
A brief guide to Digital Press Releases including an overview on ORM (Online Reputation Management).TRANSCRIPT
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Social Media Press Releases etc etc...
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1. Digital press releases2. SEO optimisation of PR3. ORM (Online Reputation management)
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Traditional Press releases
• Pre written, copy and paste.• Lacking multimedia content • Long
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Digital Press release • Multimedia rich• Short• World reach• Interactive
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Digital Press release site www.nokiaconnect.co.za
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Key contents•Keep it short: First few lines is the main message you want to get across, use bullet points for key facts etc
•Multimedia Content: Images, Video, audio clips embedded or linked to (use existing channels such as Flickr, YouTube etc to upload content)
•Use relevant hyperlinks to point peeps in the right direction (will also help with your brands SEO)
•Include digital contact details of brand representative (Twitter, IM, email etc)
•Include a “subscribe for more” button if pos such as RSS feed button
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Bloggers likes
• Free stuff !• Being first• Free stuff !• Info on demand• Free Stuff !• Multimedia content• Free stuff !• Creating their own content
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Find influential Bloggers here
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Web Traffic cycles
Monday
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Web Traffic
Web Traffic
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SEO KeysMake your press releases work in your favour
Headers contain key search phrase etc
First sentence contains key works, phrases
Tag all content
Link to relevant pages / sites
Add share buttons (twitter, Buzz, Digg etc
etc)
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ORM (Online rep management)
A great brand can take months, if not years, and millions of Rands to build. It should be the thing you hold most precious.
It can be destroyed in hours by a blogger upset with your company
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ORM (Online rep management)Key points• Monitor your brand constantly online • Make sure your own content is on the top of search results• Find facts • Respond quickly• If negative try take it offline first
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ORM ToolsFree
• Google Alerts• Yahoo Alerts• Twitter Search• Monitorthis.com• Technorati Blog Search
Paid
• Brandseye• Trackur• saidwot
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ORM (Online rep management)Do’s
Don'ts
• Listen• Express humility• Act quickly• Offer communication (offline is often better)• Bump negative posts off Google (SEO, forum posts etc)
• Do nothing and stick your head in the sand• Fight fire with fire• Get lawyers involved unless absolutely necessary • Create fake personas
Kulula case study
Kulula’s new livery: •Over 250,000 unique visitor on my site alone in 2 weeks•Over 10,000 click through to Kulula booking site•Picked up on all major entertainment blogs and more
Audi MVP case study
MVP Invite
Bob & Audi MVP’s
Audi MVP case study
Audi Cape Town Twitter
Audi facebook
Audi Cape Town Blog
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“The illiterates of the 21st century will not be the people that can’t read or write, it will be the people that fail to learn, unlearn, and re-learn “
Alvin Toffler- American writer and futurist
Thanks guys and girls