digital presence · fantastic . thanku chef kunal kapur ji enjoyed a lot chef kunal fan_club home...
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DIGITAL PRESENCE
Apart from the website and the mobile site, the program boasts of a widespread social media presence
HOME PAGE (www.timespassiontrails.com)
TRAILS
INFOGRAPHICS
CYCLING IN BHUTAN
SHORT TRAILS
SOCIAL MEDIA – FACEBOOK
(https://www.facebook.com/TimesPassionTrails/) More than 61,000 likes
SOCIAL MEDIA - TWITTER
(https://twitter.com/PassionTrails) More than 5800 followers
REGISTRATION POSTS
Strong Call to Action for driving registration to the website.
ENGAGEMENT POSTS – FOR DRIVING CONVERSATIONS
CONTEST POSTS
TRAIL SPECIFIC POSTS
• About Trail elements
• Experience Architect
• Participants / winners posts
• Generic on passion
• Used to maintain conversation
VIRTUAL TRAIL – COVERING THE TRAIL LIVE
• Whatsapp group with participants, experts, social media expert/photographer
• LIVE updates shared on FB page & website
TIMES PASSION TRIBES
• Serves as a platform for readers, sharing similar passion, to engage in meaningful discussions.
• Reader initiated conversation
• Readers can talk about their passion in totality, not only confined to trails
• 455 • 926
• 948 • 5513
Photography Food
Music Cycling
READERS POSTS
CYCLING TIPS, NEWS, PRODUCT REVIEWS
PHOTOGRAPHY TRIBE
ENGAGMENT LEVEL IS HIGH AS MEMBERS THEMSELVES SHARING PICTURES.