digital pr by bebop asia
TRANSCRIPT
Problem with traditional PR
•It’s an art, not a science
•If you ain’t Apple, no one cares
•No ‘tangible’ results
Why Digital PR?•Free quality links with the most concise
keywords
•Exists to get companies free editorial coverage
•Influence the media to win the ultimate goal: the trust of the consumer
•Beyond just quantitative, but qualitative results
Distribution: Utilize all channels
WebsiteMobile Site
Blog
SponsorshipPaid searchAdvertising
Word-of-MouthViral
Media
TwitterFacebookYouTube
PR measurement in quality
•Are you keeping your competitors out?
•Are you forming valuable partnerships?
•Are you building a brand?
•Are you reaching your target market?
•Do you have the right endorsements?
Sustainable PR
•Set clear KPIs to manage expectations for client and agency
•For maximum results, coordinate PR effort with marketing, sales and web
•PR success requires commitment and time