digital power in brazil
DESCRIPTION
A STUDY DONE BY BITES CONSULTING SHOWS THE TOTAL UNIVERSE OF ONLINE VOTERS IN BRAZIL AND WHICH GOVERNMENT OFFICIALS (DEPUTIES AND SENATORS) HAVE A WIDER REACH WITHIN THIS UNIVERSETRANSCRIPT
Brazil has a particular electoral system: voting is compulsory for all citizens between 18 to 70 years old. In last general election in 2012, this total reached 140,6 million voters (252,300 live abroad, mainly in the USA), according to the Electoral Supreme Court (TSE), the institution linked to the Judiciary Power and responsible for the organization
of the brazilian national, state and municipal elections. This universe represents 69% of Brazil’s population. Brazilian election is
one of largest in the world, compared to India and USA. In Brazil, the elections are held every four years, the next one scheduled for October 2014. Voters will
choose their new governors, state and federal deputies, senators and the next President. The current President Dilma Rousseff (PT) is the favorite but not invincible. It is within this scenario that the candidates plan their digital strategy in order to reach their voters.
The politicians have many questions to understand these digital voters: how many voters access the Internet in Brazil? Where are they? Which is the average age of this
universe? According a study developed by BITES Consultoria from data provided by IBGE (Brazilian Institute of Geography and Statistics), 64,5 million voters living in
Brazil, are able to access Internet at home or at working premises. This volume of online voters represents 46% of the Electoral College,
meaning that, almost half of the voters are able to access their candidates’ messages through digital channels, such as Facebook and Twitter.
DIGITAL POWER IN BRAZIL REPORT
WWW.BITES.COM.BR
SÃO PAULO, APRIL 11
A STUDY DONE BY BITES CONSULTING SHOWS THE TOTAL UNIVERSE OF ONLINE VOTERS IN BRAZIL AND WHICH GOVERNMENT OFFICIALS (DEPUTIES AND SENATORS) HAVE A WIDER REACH WITHIN THIS UNIVERSE
WWW.BITES.COM.BR
In the last two months, BITES mapped all the universe of the Brazilian digital voters, state by state, age by age, and also the scope of the social network of each one of the 513 members of the Chamber of Deputies and 81 Senators. Some of these findings are shown below:
• Considering all 27 states in Brazil, 30% or more of the voters of 22 states already access the Internet at home or at work.
São Paulo, the state with the greatest number of Internet users and the economic capital of the country, has 18,5 million voters connected to the web, representing 59.4% of Sao Paulo voters. The state is the largest electoral college in Brazil.
However proportionally, Brasilia, the country’s capital, is the champion state, where 74.2% out of the 1,3 million voters are Internet users. It is the most appropriate state for a digital campaign.
In Minas Gerais, the second largest Electoral College, 42.8% voters are connected, whereas in Rio de Janeiro, 55.6 % are connected.
Espírito Santo and Santa Catarina reach 51%.
A surprise comes with the agricultural state of Mato Grosso do Sul, where 51.4% of the voters are Internet users.
BITES Consulting data base about the digital political activity in Brazil is the widest offered in the Brazilian market. This year, with the general elections being held in October, it is strategic for any company or institution to know the direction of the digital public opinion within the digital universe and their candidates.
BITES CONSULTING(55 11) [email protected]
EXECUTIVE DIRECTORMANOEL [email protected]
CONTENT DIRECTOR LUCIANA [email protected]
OPERATIONS DIRECTORERIKA [email protected]
DATA MANAGER ISABELA [email protected]
OPERATIONS MANAGER FABIANA [email protected]
ASSOCIATE CONSULTANTMARITA [email protected]
SÃO PAULO, APRIL 11