digital pipelines for product design at harley-davidson · • workstation • lenovo d30 • dual...
TRANSCRIPT
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DIGITAL PIPELINES FOR PRODUCT DESIGN AT
HARLEY-DAVIDSON
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INTRO – BIO FOR MATTHEW GUELLER • Over 18 years in the “industrial design side” of engineering
• 7 years at John Deere
• Over 11 at Harley-Davidson as consultant and as employee
• Class A surfacer, digital model maker, visualization expert
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HARLEY-DAVIDSON • 110 years of great motorcycles
• Global brand
• Premium products
• Traditional Styling that stays true to it’s heritage and legacy
• Customer and lifestyle
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MY ROLE AT HARLEY-DAVIDSON • Styling Support
• Reverse engineering from scan
• Class A surfacing
• Conceptual Modeling
• Conceptual Visualization
• Gate keeper for the “Art to Part” process
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HORSEPOWER AND TORQUE .
There is a fundamental relationship between horsepower and torque.
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
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TRADITIONAL INDUSTRIAL DESIGN PROCESS
• Pros
• Well established process
• Shallow learning curve
• ID centered
• Cons
• Many iterations
• Very time consuming
• Changes and iterations become more challenging later in the process
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DIGITAL DESIGN PROCESS
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RAPID PROTOTYPING
• Existing technology
• Concept modeling to RP is easier than CAD
• Truly rapid 24 hour turn around on parts
• Durable and useable parts
• Disposable
• Scalable
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CONCEPT MODELING
• Non Traditional approach
• Tools from movie and gaming industries
• Speed, flexibility and real-time workflow
• Subdivisional modeling
• Autodesk Max, Maya, Mudbox, Alias
• Rhino with T-Splines
• Z-Brush with sculpting
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VISUALIZATION
• Division Mockup Pre-64bit
• Productview from PTC
• Autodesk Showcase
• Autodesk Max with V-Ray and RT
• HDR Light Studio
• Keyshot
• Bunkspeed
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VISUALIZATION
Real World benefits
• Speed –Performance scales with hardware
• Design in real-time/visualize in real-time
• Significantly reduces design changes after mockup -no surprises
• Enables designers and Styling to explore more concepts
• Mockups become physical validations of the virtual design
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VISUALIZATION -HARDWARE • Horsepower & Torque
• CPU & GPU
• Workstation
• Lenovo D30
• Dual 8-core Intel E5-2690 2.9Ghz
• 32Gb Ram
• 2 Raid -0 Intel SSD
• Nvidia Quadro 6000
• Cubix GPU-Xpander with
• 4 Nvidia Tesla C2075
• Goals -Real-time motorcycles HD 1080p
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VISUALIZATION -HARDWARE • Benchmarks.
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CONCLUSION • Looking to the future
• Better integration
• Higher performance
• Mobile performance
• Ptex
• Pixar OpenSubDiv
• Special thanks to Nvidia.
• Cubix