LAY RIDWAN HEAD OF PARTNERSHIP BLIBLI.COM

DIGITAL OPPORTUNITY

TOTAL RETAIL SALES WORLDWIDE, 2015-2016

Sources: eMarketerr, Q4-2016

$20.795

(5.8%)

$22.049

(6.0%)

$24.855

(6.0%)

$26.287

(5.8%) $23.445

(6.3%)

$27.726

(5.5%)

$1.548

(7.4%)

$1.915

(8.7%)

$2.860

(11.5%)

$3.418

(13.0%) $2.352

(10.0%)

$4.058

(14.6%)

Trillions

2015 2016 2017 2018 2019 2020

• Asia-Pacific top $1

trillion in 2016 and

more than double to

$2.725 trillion by 2020,

climbing 31.5% this year

• China: $899.09 billion in

2016

• North America: $423.34

billion in 2016

Total Retail Sales

Total Retail Ecommerce

SHIFT IN SHOPPING BEHAVIOR

Sources: UPS/comScore, Q1-2016

50%

40

30

20

10

0

51%

2014 ‘15 ‘16

SHARE OF PURCHASES

MADE ONLINE

PURCHASING ON A SMARTPHONE

BY GENERATION

63%

41%

19%

8%

Millennials

Gen Xers

Baby Boomers

Seniors

42%

Search & buy online

HOW PURCHASES ARE MADE

22%

20%

Research online &

in store, buy in store

Search &

buy in store

Research

online & in

store, buy

online

16%

Average Spending on e-Commerce

Rp6,5 MILLION/yr 47,5% Internet user

52,5% Internet user

Smartphone users

43% Mobile Connections

326,3 MILLION

Total Number of Active

Social Media Users

79 MILLION

Sources: Internet World Stat

INTERNET PENETRATION OVERVIEW – INDONESIA 2016

Highest In

SEA 4th 45%

of ASEAN

GDP Largest

Population

Internet Penetration

132,7 MILLION Of total Indonesian population

(256,2 Million)

51,8%

48,2%

INDONESIA ECOMMERCE TRANSACTION VOLUME

140

120

100

80

60

40

20

2014 2016 2020

(US$ Billion)

Sources: indonesia Government projection

DIFFERENT TYPES OF ECOMMERCE

B2C Business

To Customer

B2B2C Business

To Business

To Customer

B2B Business

To Business

C2C Customer

To Customer

WHO ARE WE?

OUR BRAND PARTNERS

EMPOWER LOCAL CREATIVITY

INTERNATIONAL SELLER - DIRECT

INTERNATIONAL SELLER - CONSOLIDATE

BLIBLI.COM FOR BUSINESS PARTNER

Photoshoot

Facilities

Training &

Development

Express

Logistic

Merchant

Application

Hassel Free

Logistic

Settlement

Transaction

Digital Ads

Media

Merchant Care Warehouse &

Inventory

0% Installment

BLIBLI.COM MARKETING CHANNEL

IT’S NOT ABOUT

THE CHANNEL,

IT’S ALL ABOUT

THE CUSTOMERS

THANK YOU