digital monkey
DESCRIPTION
AMT 754 assignmentTRANSCRIPT
Finance and Marketing for Designers (AMT 754) October 2012
DIGITAL MONKEY
Post Production Services for Television, Film and
Animation
October 2012
Company Background Digital Monkey Ent. was officially registered under the
Suruhanjaya Syarikat Malaysia (SSM) on 2nd February 2011. Its core business includes providing full post production
services such as video editing, graphics and visual effects for
local drama production, telemovies, film and animation. Although its only been one year since its establishment, the compan has been involved with numerous mainstream film
projects such as Azazil (2012) Ponti vs Omi (2012) Super
Lawak(2012) Nur Kasih (2011) Hantu Gigi (2011) Malam ketulahan (2011) Pontianak Raya (2011) and Merong Mahawangsa (2010) . The main founders of Digital Monkey are
Mohd Helmy bin Sulong Afandi
and Mohd Asri bin Baharuddin.
DIGITAL MONKEY FOUNDERS.
Mohd Helmy bin Sulong Afandi (Hiro)
Mohd Asri bin Baharuddin (Asri)
Chronology 2010
2011
2011
2012
Involve in KRU's Hikayat
Merong Mahawangsa CGI
Digital Monkey Ent was
officially established
Involve in film Nurkasih the Movie, Astro telefilm Hantu Gigi and Pontianak Raya
Involve in CGI for Kabir Bhatia film Azazil / Sembunyi , Afdlin Shauki
Ponti vs Omi and Bravo V
Pictures L -R
(002013236 -W)
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Marketing Strategy
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TARGET MARKET
The main client for Digital Monkey consists of:
1. Production House (Film
makers, TV drama producers, job scope includes editing, visual effects, CGI, Animation, Drama/film opening video montage sequence)
Marketing Strategy for a post production service company
QUALITY OF PRODUCT
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2. Corporate ( Instructional
videos, Safety hazard videos, 3D structure blueprint plan)
3. Animation House (3D
modeler/ animator and animation composition)
QUALITY OF PRODUCTS
Digital Monkey provides
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an array of post production services which includes:
1. Film Editing- Editing film
footages using proxy footages,
2. Drama Editing - Transfer
from camera card to digital format, editing drama, coloring footages and convert to Digi Beta format for TV station)
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3. Visual Effects - Post
production special effects, CGI, 3D animation and After Effects composition for films and TV dramas.
4. Graphics and
Design- Designing
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logo, graphics, motion graphics to be used on TV/ Film/ Instructional video
5. Animation - 3D/ 2D
Flash animation modeler, animator or compositor.
Finance and Marketing for Designers (AMT 754) October 2012
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Pricing Package Pricing for Digital Monkey can be categorize based on the overall project budget, the workload for the CGI footages, Job description whether it's film or TV, the duration of the project. Projects include, small scale video to big budget Malaysian movie.
Top left: Mohd Helmy at his workstation. Top: Director Mohd Yeop Hitler working with editors on the film Bravo 5
Finance and Marketing for Designers (AMT 754) October 2012
Pricing package can be group into:
1. HIGH BUDGET- Film Visual Effects and CGI (Computer Generated Image), film editing using EDL (Edit Decision List) reference. Pricing is one off lump sum from the total post production budget of the film project.
2. LIMITED BUDGET- TV drama visual effects and CGI. Usually price is calculated per episode
3. LIMITED DURATION- Projects with limited workload duration will be priced higher than normal.
PROMOTION AND ADVERTISEMENT
Digital Monkey promotes its services using the following methods:
1. Recommendation from past clients
2. Returning regular clients
3. Showreel DVD of earlier post production works and
portfolio.
4. Facebook page: http://tinyurl.com/8vupfzm
5. Ending credits company logo for TV Drama and film.
6. Project pitching and presentation to production houses and
TV stations.
ORGANIZATION CHART
MOHD HELMY (MANAGING DIRECTOR)
MOHD ASRI (HEAD COMPOSITOR
FREELANCE EMPLOYEE PROJECT BASED HIRING
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FINANCE AND MARKETING FOR DESIGNERS AMT754
By AHMAD DANI BIN DAUD
2012223236
AD773
12 OCTOBER 2012
ASSIGNMENT 2