digital monitoring training
DESCRIPTION
Billions of conversations happen online and on social media every day – on platforms and sites you’ve heard of and on places you don’t even know exist. In this session, we will look at the tools that are out there, what they do, what they can measure and how those results can be used to generate insights on communications and policy development.TRANSCRIPT
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Data
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Data -‐ there’s a lot of it.
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It’s increasing every day
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143,199
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We’re ge@ng voracious
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That’s only going to conDnue
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More smartphones
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And more tablets
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Data -‐ it doesn’t go away you know...
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Data is really affecDng people
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All this informaDon is out there. How do we use it?
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Monitoring tools -‐ Twitonomy
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Twitonomy -‐ contd
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Twitonomy -‐ engagement
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Monitoring yourself
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TwiQer and search -‐ Topsy
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Topsy -‐ search tweets, pics and more
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SenDment
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SenDment 140
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SocialMenDon
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Finding influencers
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Twtrland
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Free vs paid
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Paid tools
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How they work -‐ search queries
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How it looks
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Share of voice by topics
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Topic specific
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A deeper dive
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SenDment
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SenDment by topic
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Where is conversaDon happening?
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What are the keywords?
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CommuniDes
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So what can you do with this?
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Engage in real Dme
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Data and engagement
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Why is this important?
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What to ask...
•What are people saying? •When are they saying it? •What pla[orms or sites are they using? •Are they feeling posiDve or negaDve?
•What should you say to people? •When should you say it? •Where should you say it?•How do you communicate?
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QuesDons
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