digital media: the new face of sales and promotions dave hendricks
DESCRIPTION
Digital Media: The New Face of Sales and Promotions Dave Hendricks Executive Vice President, Strategy and Planning Datran Media. What you’ll learn today:. A primer on the important players and trends in Interactive Marketing - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/1.jpg)
![Page 2: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/2.jpg)
Digital Media: The New Face of Sales and Promotions
Dave HendricksExecutive Vice President, Strategy and PlanningDatran Media
![Page 3: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/3.jpg)
• A primer on the important players and trends in Interactive Marketing• Walk away with practical issues you must consider to create effective digital marketing. • Understand the available products in both hardware and the new emerging software category. • How to reach new customers in the digital sales and marketing era. • What the heck this twitter thing is all about
What you’ll learn today:
![Page 4: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/4.jpg)
What’s happening to the human race?
![Page 5: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/5.jpg)
We are turning into a universal nerd culture
![Page 6: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/6.jpg)
…And while we used to hide ourselves and our passions in the basement
![Page 7: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/7.jpg)
…we’ve recently decided to go public…and mobile!
![Page 8: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/8.jpg)
Culture is now mobile, and we take our gadgets with us
![Page 9: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/9.jpg)
The Direct Marketing Universe has completely Changed
![Page 10: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/10.jpg)
And the wish book of 15 years ago..
![Page 11: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/11.jpg)
Has been replaced by today’s instant gratification of the Web
![Page 12: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/12.jpg)
eCommerce was only the beginning
• Early ecommerce was ‘brochureware’• Established retailers started online versions of
brick and mortar stores• Marketing followed similar techniques from
olden days (email replaced catalogs)
![Page 13: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/13.jpg)
In 1996 things started getting interesting:
• Laying the foundation for interactive marketing– 1995: Yahoo (Portal)– 1996: DoubleClick (display)– 1998: Google (search)– 2001: Datran Media (Acquisition email)
![Page 14: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/14.jpg)
Web 2.0:
• Laying the foundation for interactive marketing– 2002: Friendster (Social Network)– 2003: RightMedia (ad network/exchange)– 2003: MySpace (Social)– 2003: Delicious– 2004: Facebook (Social Network)– 2004: Digg (Social News)– 2006: Twitter (micro-blogging)
![Page 15: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/15.jpg)
Some other notables:
• Laying the foundation for interactive marketing– 1995: Craigslist (Classifieds)– 2000: Daily Candy (Fashion Community)– 2003: LinkedIn (networking)– 2003: Skype (communications)
![Page 16: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/16.jpg)
Future Market is Mobile and SOCIAL
![Page 17: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/17.jpg)
Future Market is Mobile and SOCIAL
Analysts predict that the worldwide mobile advertising market will explode from $700 million in 2008 to $7.2 billion by 2012
![Page 18: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/18.jpg)
Consumers are driving the shift – not marketers
• Handset purchases outpacing PCs• More powerful processors• High Quality (not HD yet) graphics• Portable Storage Media• Photos• Music• Sharing
![Page 19: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/19.jpg)
How Marketers can ride this wave
• Carefully• Make it easy to find your brand• Allow users to interact• Set it free• Bookmark it• Comment it• Socialize it
![Page 20: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/20.jpg)
Social Media - Facebook
• Facebook– Fan Pages – Zappos, Nickelodeon, Tide– Feed – NYT, Wall Street Journal– Display Ads – Paramount Pictures– Applications – 10,000– Mobile – Blackberry and iPhone– Resource: www.insidefacebook.com
![Page 21: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/21.jpg)
Facebook – Lifestyle Marketing
![Page 22: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/22.jpg)
Facebook – Mobile Marketing
![Page 23: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/23.jpg)
Social Media - MySpace
• MySpace– Fan Pages– Feeds– Email– Great for musicians and artists– Open platform for creation– Skewing older now (Lionel Richie)– Resource: http://www.nickjag.com/marketing
![Page 24: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/24.jpg)
Social Media - MySpace
![Page 25: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/25.jpg)
Digital Marketing Hardware Platforms
![Page 26: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/26.jpg)
iPhone
Sony PS3Palm Pre
PC
![Page 27: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/27.jpg)
There are currently 50,000 apps available for the Apple iPhone, as compared to:•4,900 Google (GOOG) Android apps•1,088 Nokia (NOK) Ovi Store apps•1,030 Research in Motion (RIMM) BlackBerry apps, and•18 apps
![Page 28: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/28.jpg)
Reaching consumers using the new tools
• Embrace Social Media• Build a community• Let your customers interact with, criticize• Monitor your brand online• Act quickly for good, against bad
![Page 29: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/29.jpg)
2009 ‘Apptervising’ Case Study: Burger King’s Whopper Sacrifice Campaign
![Page 30: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/30.jpg)
Case Study :Karmaloop.com
Partying with their customers
![Page 31: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/31.jpg)
See Other Fun ApplicationsPlease be advised that Monk-e-mails created are not private messages and can be viewed and played by others on the internet. Under no circumstances will CareerBuilder be liable in any way for any content provided by a user in any Monk-e-mails, including, but not limited to any errors or omissions in such content, or any loss or damage of any kind incurred as a result of the review and/or use of
such content. For more information regarding your privacy, please access the following link, Privacy.
Web App Case Study:
![Page 32: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/32.jpg)
Case Study:
More than 200 employees twittering including CEO!Twitter costs $0 to use. Leverage the Culture!
![Page 33: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/33.jpg)
Zappos has over 700k followers on Twitter
![Page 34: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/34.jpg)
Blog Case Study: Wine Library TV
http://tv.winelibrary.com/
![Page 35: Digital Media: The New Face of Sales and Promotions Dave Hendricks](https://reader035.vdocuments.us/reader035/viewer/2022062718/56812cdc550346895d91a057/html5/thumbnails/35.jpg)
•Over 650 episodes•Including Celebrity visits•Drives to Review Sites•Purchase option•Share with friends•Follow on Twitter