digital media project 101. the six common major stages 1- site definition and planning 2-...
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Digital media project 101
Digital media project 101
The six common major stages
1- Site definition and planning
2- Information architecture
3- Site design
4- Site construction
5- Site marketing
6- Tracking, evaluation, and maintenance
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
1. Before you beginGoals + needs? Site specificationWhat, why & how?ScheduleBudget
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
1.1 Planning stage
The key for successful project is the right people for the right job.
Content is the king.
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Planning :Project Goals
Define 2-3 essential goals as a project cornerstone; development strategy, timespan, resources...
Remember, there is life after the launch as well
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Planning : Know your audience
The user knowledge, background, interests and needs WILL vary.
Visual design has to start from the user’s point of view without losing the brand values
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Planning :Content inventory & development
Usually the hardest & most time-consuming part of the project
Remember strict deadlines on content delivery
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
1.2 Developing a site specification
The site specification is the planning team's statement of core goals, values, and intent, to provide the ultimate policy direction for everything that comes next.
Includes at least the content, budget, schedule, and technical aspects of the Web site.
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Specification: Goals & strategies
The mission statement and how will the project support it?
the Primary target group?
How will the success be measured? Hits, users, survey...?
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Specification: Production issues
How many pages/sections? Define the final amount as early as possible.
Budget vs project size
Responsibilities; crew & client
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
2. The development stage
The six common major stages
1- Site definition and planning2- Information architecture3- Site design4- Site construction5 - Site marketing6- Tracking, evaluation, and maintenance
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Development: planning stage checklist
Production responsibilitiesTech issues:Server platformBrowser & plugin requirementsBandwidth requirementsAccessibility featuresDatabase?Rich media?
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Development: Information architecture
Detailed site design specs, description of site content
Site maps, thumbnails, outlines, TOC
Detailed technical support specification
Browser technology supported
Connection speed supported
Web server and server resources
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Digital media project 101
Development: Information architecture
Tech proposal: what & how?
A schedule for implementing the site design and construction
One or more site prototypes of multiple pages
Multiple design / interface design comps
Module 1: Introduction to digital media:
Sami Niemelä | [email protected]
Typical project lifecycleModule 1: Introduction to digital media
Sami Niemelä | [email protected]
Client
Marketing
Project mngt.
Creative
Tech
Meeting Proposal
Proposal acceptance or a revision
Publication
Content proofs etc