The Value of Social Media to Real Estate

Peter Brewer – Social Media Strategist

Social Media Does Not Replace What You Currently Do.

It Should Be Used To Complement Your Current Suite of Tools..

Print - Online - Quality Marketing

‘Belly to Belly’ is still the best

BUT… It’s not a fad.

It is not new. It is Mainstream

Your clients expect you to be tech savvy…

Agent 1.0 Agent 2.0

Ipad PressoVideo ToursYouTubeBlogsActive DatabaseTestimonialsHot WebsitesQuality Copy

?

700 billion =

minutes spent on Facebook each month

(compared to 200 billion last year)

250 million = # of photos uploaded to facebook each dayduring 2011(over 6 times more than 2009)

2.3 billion =number of YouTube videos viewed each day

(compared to half that in 2011)

1 in 5 =

marriages between people who met through social media.

(double those who met in bars, clubs & other social events combined)

“ Its Word of Mouth on

Steroids!”@nik_nik

I prefer to call it ‘World of Mouth’

1. Conversations are moving online (in all age brackets) - email is becoming “old school”. Some Uni’s have stopped issuing email.

2. People are going mobile. The demise of the Desktop PC is nearing. More people use their Mobile Phone to get online that their PC’s Is your website optimised?

3. Microwave oven society. People demand information NOW. (See Above)

4. Free information World. Faster news that the ‘News’ We are no longer the gatekeepers.

5. Social sites are growing at a massive rate. More reliable and trusted source of

info. Peer info vs traditional media. 86% TRUST word of mouth over glossy.

6. Social Proof has significant credibility! The rise of ‘Rate My ?’ Sites should not be ignored! Eg: Rate My Teacher – TripAdvisor – Yelp – RatemyAgent.com

7. Multi-screen behavior is now a daily habit for many Australians: Six in ten online Australians have used the Internet while watching TV.

8. New business models being built around ‘good old fashioned - new world real estate’… We need to adapt or…..

8 CONSUMER BEHAVIORAL TRENDS

Top 5 Trafficked Websites - Australia

1. Google Australia2. Facebook

3.Google4. YouTube

5.Yahoo Source Alexa.com

Are you on those shopping lists?On Page 1 ?…. More than Once?...

Real Estate Websites 101Help me

find a House.

Tell me what my

house is

worth.

Show me how

the market

is doing.

PROVE TO ME THAT I CAN TRUST YOU

Social Networking

Grow your business database to convert to clients. There has to be a method to this madness.

COMPELLING REASONS WHY YOU SHOULD USE SOCIAL MEDIA

Salespeople

Social Networking vs Not

Working. The ROI Debate

-Avoid Comfort calls

-Its OK to have fun online – Just don’t

pretend its work

-Don’t get distracted by shiny objects

-Social Networks complement f 2 f, not

replace it!

Most common mistakes in social

media

Inappropriatecontent used on Profiles, Pages and

Tweets.

Most common mistakes in social

media

• Some Simple Rules!

• 2 minutes max!

• -Neighborhood/Community

• -Properties

• -Testimonials

• -Information (FAQ)

• -JDI

Video – Video – Video - Video

AMAZING SEO VALUE

TO YOU AND YOUR BUSINESS*.

*Done correctly!

How do I fit all this into my day now?.. I’m already too busy!!

What’s the solution?

Resourcing is the answer!Time – People – Money

&

Training!

Social Smarts for Business Owners.  Winning the Online Game.  May 31 REIQ 9.00 - 12.30

-Creating a Social Media Policy for your business.-Developing a Risk Management Strategy-Developing a Social Media Strategy-Creating and Managing your Team's Digital Footprint-Emerging Digital Trends and How to be Mayor of your Patch-Useful Productivity Tools. Target Marketing with Facebook Ads-The Power and cost effective use of Video and Blogging

Tailored for Business Owners and the Key Tech/Marketing Person in your office. Leave this session with a business blueprint to lay the foundation to Win the Online Game.. 

Brand 'You' with Social Media.  Creating a Digital Footprint that Rocks  June 7 REIQ  9.00 - 12.30

-Developing an Online Social and Web Presence-Which Channels, Why and How-The value of a social object. Do you need one?-Building your Online Community. -Analyzing Case Studies float and some that sunk-Social Media Do's and Don'ts-Video Marketing with a Point of Difference-5 Secrets to Brilliant Blogging-Digital Media Time Management

Tailored to Salespeople  (New and Experienced) who are looking to harness the power  of Web 2.0 and Social Media.  Leave this session with a 'Brand You' strategy and a plan to use key web and social tools to Create a Digital Footprint that will be the envy of your competitors.

Social and Digital Media Kick Start  -   2 day intensive 'Hands On' Workshop  June 12 and 13 REIQ  9.00 - 4.30 (Both Days)  

- Everything you ever wanted to know about Social and Digital Media in 2 Information packed days - Create your own social media strategy. Which sites, why and how. -Your Blog, Facebook Page and Profile, Linked In and YouTube accounts completed and set up.-Your Privacy settings locked down tight.- Your own 'online content' plan developed and set to a workable calendar.- Understanding the power and value of 'Video' and Your first 2 videos created and loaded. Telling

a story, not just doing a video - Your first 2 blog posts created and published to your own WordPress blog- Twitter and how to

use it for Business- - SEO and how to get found on Google where it counts- - Photography Tips to make you and your website rock- Developing a web presence that is the

envy of others- Lead generation using the web-- Building Online Communities and Ambassadors for 'Brand You'. - Participants will have access

to the Presenter for a 30 minute support call to be used up to 6 weeks after the event.  

Hands on 'leave with it working event'  Participants will be required to have a laptop computer, wireless internet connection, and access to all usernames and passwords to relevant existing office or personal social accounts. It is tailored to Business Owners and or their key marketing personnel in the business. Active progressive salespeople or Sales Teams with a thirst to grow an online presence will derive great value form this intensive hands on 2 days

Questions?

What’s Your Favourite App?