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D I G I T A L M E D I A K I T
PASTEMEDIA GROUP
OURREACH
TWITTER FACEBOOK NEWSLETTER WEBSITE
2016
50MILLION TOTAL
EVENTS YOUTUBE INSTAGRAM
340K 432K 517K 45M23K 34K 82K
(Yeah, our fan base is pretty big. A lot of people attend our parties & festivals, we love our social media followers, our e-newsletter goes out to our subscribers every day, and millions of unique people visit our websites every year.)
M I L L I O N M O N T H L Y P A G E V I E W S107
M O B I L E U S E R S50%
M I N U T E S O N S I T E ( A V E R A G E )12
M I L L I O N M O N T H L Y U N I Q U E S8
M I L L I O N M O N T H L Y S E S S I O N S11.1
1.3BYEARLY PAGEVIEWS1M
SO
CIA
L ME
DIA
F
OLLO
WE
RS
700MSTREAMED SONGS
160THOUSAND AUDIO TRACKS996,358
MONTHLY FACEBOOK LIVE SESSION VIEWS130T
HO
US
AN
D
LIVE
S
HO
WS 12
MIN
UT
ES
ON
SIT
E
AV
ER
AG
E
142THOUSAND TWEETS
63,338,286YO U T U B E V I D EO V I E W S40E
VE
NT
S
EV
ER
Y
YE
AR
850,000,000 TOTAL MINUTES VIEWED
www.paste.com
Paste.com features 200+ writers crafting
share-worthy content around the clock
about the latest Music, Movies, Tech, TV,
Games, Comedy, Books, Travel and more.
Balancing a whimsical sense of fun with an appetite
for smart substance, Paste’s Atlanta-based editorial
team posts over 50 features, interviews, lists,
galleries and news items each day. Our NYC-based
music office broadcasts daily Facebook Live Sessions
featuring artists like Matisyahu and Ani DiFranco,
along with emerging talent. And our huge collection
of more than 130,000 live audio/video performances
keep our million of fans coming back for more.
www.paste.com
From its inception in 2002, Paste has
reached beyond the bounds of music into
movies, books, travel, craft beer and more.
The editors and writers for each section
are experts in their subjects, writing with
passion, curiosity and original style.
S T O R I E S Y O U ’ L L S A V O R .
PASTEEDITORIAL CALENDAR JANUARY
Sundance, Most Anticipated of 2017, 100 Best
Superhero Movies of All Time
FEBRUARY
New York Fashion Week, Oscar’s Preview
MARCH
SXSW, GDC, Paris Fashion Week, 100 Best Comedies of
All Time, Wrestlemania 32, Paste Quarterly Issue #1
APRIL
2017 Music Festival Preview, 100 Best LGBTQ Movies of
All Time
MAY
James Beard Awards, 50 Best Soul Albums of All Time
JUNE
The Tony Awards, E3, 70 Best Movies of the ‘70s, Paste Quarterly Issue #2
JULY
Best of 2017 (So Far), San Diego Comic Con, Television
Critic’s Association Tour
AUGUST
100 Best War Movies of All Time
SEPTEMBER
Fall TV and games preview, Emmy Awards, 60 Best
Movies of the ‘60s, Paste Quarterly Issue #3
OCTOBER
New York Comic Con, 50 Best Jazz Albums of All Time
NOVEMBER
Sundance, 50 Best Movies of the ‘50s, Holiday Gift
Guides
DECEMBER
Best of 2017, Paste Quarterly Issue #4
ED
IT
OR
-I
N-
CH
IE
F
Josh Jackson
www.paste.com
Josh Jackson is co-founder and editor-in-chief of Paste. Under his
editorial leadership, Paste has been named “Magazine of the Year”
three times by the Plug Awards and two times years by the GAMMA
Awards. It was also nominated for the National Magazine Award for
General Excellence three years in a row and was twice listed among
the 50 Best Magazines by The Chicago Tribune. Jackson has been
named one of min magazine’s 21 Most Intriguing People in the
Magazine Industry, one of Relevant magazine’s 12 Revolutionaries and
one of the 40 Under 40 by both The University of Georgia and Georgia
Trend magazine. He’s served as a regular music and film critic for CNN
Headline News/HLN and Atlanta radio stations Dave-FM and WMLB.
From its inception in 2002, Paste has reached
beyond the bounds of music into movies,
books, travel, craft beer and more. The
editors and writers for each section are
experts in their subjects, writing with
passion, curiosity and original style.
www.paste.com
S T O R I E S Y O U ’ L L S A V O R .
PASTECOVERAGE
MUSIC
MOVIES
TV
DRINK
FOOD
GAMES
COMICS
POLITICS
MEDIA
BUSINESS
VISUAL ARTS
TRAVEL
SCIENCE
HEALTH
COMEDY
THEATRE
WRESTLING
BOOKS
DESIGN
SOCCER
STYLE
TECH
PASTEAUDIENCE
MEDIAN AGE
25-34
AVERAGE HHI
$88,499
MEDIAN HHI
$70,009
COLLEGE DEGREE+
80%
FEMALE 39%
MALE 61%
6.3X MORE INTERESTED IN ARTS & ENTERTAINMENT
5.7X MORE INTERESTED IN LEISURE & HOBBIES
5.0X MORE INTERESTED IN COMPUTERS & TECH
4.9X MORE INTERESTED IN FOOD & DRINK
3.3X MORE INTERESTED IN SHOPPING
3.2X MORE INTERESTED IN TRAVEL
2.5X MORE INTERESTED IN AUTOMOTIVE
Our studios in Davenport, Iowa and Rock
Island, Illinois have produced more than
6,500 intimate sessions with over 5,900
unique recording artists. Daytrotter’s
collection features over 32,000 songs.
Daytrotter live-to-tape songs by
bands like Haim, Mumford & Sons and
The National have been streamed over
700 million times.
www.daytrotter.com
Since Daytrotter has hosted 25+ bands each
spring at our annual music festival, Daytrotter
Downs. The Barnstormer Tours, a multi-state
road tour, features another 15-20 of our
favorite new artists and emerging bands.
Contact us for sponsorship opportunities.
www.daytrotter.com
N E W M U S I C D I S C O V E R Y F R O M T H E B E S T E M E R G I N G B A N D S
DAYTROTTEREVENTS
PHANTOGRAM
BEST COAST
THE LUMINEERS
CAGE THE ELEPHANT
AMOS LEE
BEN KWELLER
DEATHCAB
MGMT
LUCIUS
AGAINST ME!
BAND OF SKULLS
INGRID MICHAELSON
BELA FLECK
PETE YORN
WILCO
AVETT BROTHERS
THE CIVIL WARS
IRON & WINE
DAWES
OK GO
RJD2
+ MORE
N E W M U S I C D I S C O V E R Y F R O M T H E B E S T E M E R G I N G B A N D S
DAYTROTTERAUDIENCE
MEDIAN AGE
25-34
AVERAGE HHI
$50-100K
COLLEGE DEGREE+
75%
FEMALE 19%
MALE 81%
Wolfgang’s offers a wide assortment of
music merchandise including apparel,
vinyl and books —more than 115,000
products in stock.
Founded in 2003 with the purchase of
the extensive archives of legendary
music promoter Bill Graham, today
Wolfgangs.com serves more than
50,000 customers every day.
www.wolfgangsvault.com
The Wall Street Journal called our storefront
the most important one in the music
business. That’s because we have so many
unique products including posters, books,
magazines, handbills, apparel, more than
45,000 unique vinyls and over 160,000 audio
tracks from the 1955 Newport Jazz Festival to
today that people can stream and download.
www.wolfgangs.com
“ T h e m o s t i m p o r t a n t c o l l e c t i o n o f r o c k m e m o r a b i l i a a n d r e c o r d i n g s e v e r a s s e m b l e d i n o n e b u s i n e s s . ” - W S J
WOLFGANG’SMERCHANDISE
MUSIC
POSTERS
PHOTOGRAPHY
UNISEX CLOTHING
MEN’S CLOTHING
WOMEN’S CLOTHING
CHILDREN’S CLOTHING
VINYL
BOOKS
CDS & DVDS
COMIC BOOKS
GLASSES & MUGS
WATER BOTTLES
HANDBILLS
POSTCARDS
MAGAZINES
PROGRAMS
SWAG
VINTAGE TICKETS
GIFT CERTIFICATES
DAYTROTTER
+ MORE
T H E W O R L D ’ S B E S T M U S I C M E R C H + L I V E C O N C E R T R E C O R D I N G S
WOLFGANG’S VAULTAUDIENCE
MEDIAN AGE
35-44
AVERAGE HHI
$50-100K
COLLEGE DEGREE+
70%
FEMALE 28%
MALE 72%
Concert Vault is the world’s greatest
collection of vintage concert
recordings.
In 7 years, Concert Vault ’s huge audio
and video archive has been streamed
more than 500 million times.
Our audience enjoys over 170,000 audio
tracks, videos, interviews and comedy
from the archives of King Biscuit, Ash
Grove, Metropolitan, Silver Eagle,
TRAMPS, Record Plant and more.
www.concertvault.com
12.4%
1.6%
71.4%
14.6%From our Olympic coverage in Rio to our Art Basel
Hong Kong coverage, from our in-depth coverage of
the Balkans to our lighthearted series The
Takeaway, there’s no where Paste doesn’t go.
Our audience visits us from around the globe. One
of our most dedicated readers lives on the French
island of Réunion in the Indian Ocean, east of the
coast of Madagascar. Most Paste readers live in the
United States, Europe and Asia, but we’ve seen our
international audience explode with the addition of
our Politics, Media and Business coverage.
Top 10 Visitor Countries: United States, United
Kingdom, Canada, India, Australia, Germany, New
Zealand, Philippines, Netherlands and France.
www.paste.com
GLOBALAUDIENCE
INFLUENTIAL
Our editorial voices and
tastemakers drive influence
across 22 unique channels.
PASSIONATE
We socialize our content 24/7
bringing compelling viewpoints
to the most valuable audiences.
AUTHORITATIVE
Award-winning journalism and
exclusive content from shows
and stages around the world.
INTEGRATED
Our properties support all IAB
Rising Start units including
Billboard, Film Strip & Pushdown.
ADVERTISING
BRANDPARTNERS
C U S T O M C O N T E N T F O R T O P B R A N D S
Contact us for more information.
Paste has created custom content,
events and ad programs designed
for a variety of top-tier brands in
Entertainment, Technology, Food
& Beverage, Consumer Goods and
Automotive verticals.
CASE STUDY: COMEDY CENTRAL
Comedy Central and Paste Magazine partnered to create a
program surrounding the promotion of their third season of
Nathan For You! Paste composed 4 pieces of custom content
focusing on the antics of business advisor, Nathan.
The content premiered along with the first four episodes of Nathan
For You! and was road-blocked and promoted through social media
avenues and superlist newsletter email sends, earning above
average pageviews.
NATHAN FOR YOU! CONTENT PROMOPaste Comedy Editors created a
series of sponsored posts, which
were promoted through Paste’s
social media channels around the
third season launch.
CASE STUDY: COMEDY CENTRAL
CASE STUDY: NETFLIX
When Netflix launched their hit animated comedy BoJack
Horseman, they came to Paste for 4 million video ad impressions.
The show is an outrageous and dark comedy full of cultural
references and social commentary.
The target audience was very niche demographic with affinity for
music, movies, video games and new technology.
BOJACK HORSEMAN PREMIERE
Netflix was looking for an ad
partner that could build
awareness with video, drive
impact with takeovers and sustain
audiences with rich media.
through both a national campaign
and local extensions in highly
geotargeted locations.
CASE STUDY: NETFLIX
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T H E S I T E - W I D E C A M P A I G N G E N E R A T E D
4 M I L L I O N I M P R E S S I O N S
BOJACK HORSEMAN PREMIERE
CASE STUDY: NETFLIX
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Since the Netflix campaign’s
conclusion, our TV and Comedy
Editors have continued to champion
the award-winning show.
Paste’s TV Editor Matt Brennan
calls it “The streaming network’s
crowning achievement... BoJack
has already secured itself a firm
place in TV history.”
CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS
Aloft Hotels and Paste Magazine partnered to create a program
surrounding the promotion of Aloft Hotels across America. Paste
booked bands for and drove attentance to more than a dozen
performances at locations around the country, shooting video for
the website in conjunction with a massive media campaign across
all Paste properties.
LIVE @ ALOFT HOTELS
CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS
From 2013 to 2015, Paste booked,
hosted and filmed live music
performances in more than 40
Aloft Hotels across the country.
Participating acts included
Nathaniel Rateliff, Jukebox the
Ghost, Drew Holcomb and The
Districts.
LIVE @ ALOFT HOTELS
CASE STUDY: ALOFT HOTELS | A VISION OF W HOTELS
Paste also partnered with the
hotel chain on Project: Aloft, a
spotlight contest for musicians.
In 2015 alone, the partnership
resulted in more than 48 million
impressions.
CASE STUDY: JAMESON IRISH WHISKEY
Jameson and Paste partnered on a series of advertorial features to
to explore Jameson in a new light. Drinks Editor Graham Averill
spent a week discovering the nuances of the brand, which has
much more to offer than just being a shot ordered to accompany
an Irish stout, and translated that new knowledge to Paste readers
through a series of successful evergreen posts that continue to pay
dividends for our readers and the brand years later.
STRAIGHT FROM THE BARRELWhile the nature of the campaign
was intended to elevate the
Jameson brand for Paste Drink
readers, one of the most successful
aspects of the project was our
ability to blend traditional spirits
coverage with a travel writing
sensibility that helped the campaign
transcend the limited “spirits
coverage” category and reach new
readers, transforming the brand
from mere “whiskey” to “lifestyle.”
CASE STUDY: JAMESON IRISH WHISKEY
F R U I T Y , B O O Z Y , W I T H A B I T O F A N C I E N T W O O D —I ’ M P R E T T Y S U R E T H I S I S W H A T H E A V E N S M E L L S L I K E T O O .
— G R A H A M A V E R I L L P A S T E D R I N K S
STRAIGHT FROM THE BARREL
CASE STUDY: JAMESON IRISH WHISKEY “I T H I N K I T ’ S A B O U T T I M E T O O P E N O N E O R T W O O F T H E S E B A R R E L S U P .”
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The campaign showed the
intersection of Jameson with Irish
culture, giving Paste readers the
opportunity to explore a single
brand in depth, by riding along on a
wild, hair-brained VW bug tour of a
local bartender’s seaport home
town and visiting a gastro-pub
owner who knows more about
pairing craft beer and whiskey with
food than any certified cicerone.
AMERICAN FAMILY INSURANCE
Paste booked shows in three cities,
arranging for bands to interact with
students of The School of Rock. We
shot video at the school, concerts
and in-depth interviews for ads on
both Paste and AFI websites.
WARBY PARKER
Paste booked bands for rooftop
performances in NYC featuring band
members wearing their new Warby
Parker sunglasses. We shot high-
quality video of the performances for
ads on Paste and WP websites.
HGTV
Paste hosted a contest to find the
“Sound of HGTV” from hundreds of
song entries. The winner played our
HGTV co-branded party at SXSW and
had music featured on HGTV promos.
SQUARESPACE
Paste created events at CMJ,
Sasquatch and the HOW Design
Conference, booked bands and
captured video performances &
interviews for ads delivered on both
Paste and Squarespace websites.
GLASSESUSA.COM
Paste Magazine and GlassesUSA.com
partnered to create a custom video
and sponsored posts cenered around
our editors’ shopping experiences.
The content was then shared socially.
SENNHEISER
Paste and Sennheiser hosted an
interview lounge at SXSW where
attendees could listen in to
interviews with Fred Armisen, Adrien
Grenier, Amanda Palmer and more.