digital media kit 2016-17 · tips, snow reports, travel stories and videos to get you geared up to...
TRANSCRIPT
Digital Media Kit 2016-17
Mountain Life’s online reach is booming.
75,041 average monthly | 900,489 total annual
WEBSITE PAGEVIEWS: AUG. 1, 2015 - JULY 31, 2016
Our online platform mountainlifemedia.ca is now reaching more consumers than ever. Far and above our competition,
our combined website and social media channels now reach more than 4 million users a year.
No other website in Canada offers more original, engaging content that speaks directly
to the core of the all-season outdoor lover.
ML
ML Digital Media Kit | August, 2016 Page 2 of 7
SKIING AND SNOWBOARDINGThe latest news, photos, athlete interviews, resort profiles, tech tips, snow reports, travel stories and videos to get you geared up to get down. From deep powder backcountry missions to resort culture, we bring you the best in mountain living.
MOUNTAIN BIKINGOur mountain bike experts run down the best trails, talk to the top athletes and bring you the photos and videos to inspire your two-wheeled adventure. Add tech articles on bike tuning, travel tips and bike park reviews and we’ve got your mountain biking needs covered.
CLIMBINGFor those with an itch to climb, we are your source. From the Bruce Peninsula in Ontario to the alpine routes in the Rockies, we highlight the best in the high-altitude.
PADDLINGIs there anything better than a mellow paddle down a winding river? Maybe dropping class-5 runs on a first descent? We’ve got them both in spades—whether it’s a 2,500 km expedition through Labrador, or a day spent running rapids in the Kootenays.
ON THE TRAILAccording to a recent reader poll, the most popular activity among our readers is hiking. We bring you the latest gear reviews, trail info, training and health advice to make sure you get the most of your days on the trail.
THE GREAT OUTDOORSAs mountain lifers, there’s so much to explore, experience and open our minds to. Whether it’s fly fishing for steelhead in B.C.’s north or camping in Ontario’s vast wilderness, we bring you all the news, tips and inspiring stories an outdoor enthusiast could ask for.
Content
Killer content is king at Mountain Life Media, and we keep a close eye on keeping things fresh and relevant to our worldwide audience.
All categories are available for exclusive individual sponsorship. four month minimum commitment
ML Digital Media Kit | August, 2016 Page 3 of 7
48% 68%
52% 44%
Average amount our readers plan to spend on Winter equipment in the next 18 months
cad $2,550
Average age
38.5 yrs
Average HHI
cad $102K
Numbers of times/week our readers take part in outdoor activity/adventure
5.3 summer 4.5 winter
WHICH ACTIVITIES DO YOU PARTICIPATE IN?
Owns a home
Plans on purchasing
QUICK STATS
CANADA
Hike
WORLDWIDE
1. Canada
2. United States
3. United Kingdom
4. Australia
5. Sweden
6. Germany
7. France
8. Swizerland
9. Japan
10. Norway
Ski/Snowboard
Photography
Watersports
65%
47%
44%
38%
Combined data based on Analytics and 2014-15 LIVE IT UP Contest readership survey.
PE + NS + NL + NB
1%
BC
32%AB
8%
SK
1%
MB
1%ON
49%
QC
7%
YT + NT + NU
1%
ML Demographics
top
10
� � � � �Content � Gear Supporters Magazines � Subscribe � Contact �ML
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Category Sponsor3
Leaderboard2
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ML Digital Media Kit | August, 2016 Page 4 of 7
AVAILABILITY
Format Displayed Cost
CPM
1 300x250 Medium Rectangle
$30
2 728x90 Leaderboard
$30
3 Category Sponsor
$25
Advertising OptionsDISPLAY ADS
1
2
ML Digital Media Kit | August, 2016 Page 5 of 7
NEWSLETTER AVAILABILITY
Format Displayed Cost
1 600x100 Custom Banner
$100
2 Content Custom Article distributed via our Newsletter
$200
Subscribers: 4,866. Open Rate: 32%.
CONTESTS AVAILABILITY
Channel Displayed Cost
Social Media
contact for pricing
Newsletter
$200
Website
$300
Full Buildout
contact for pricing
Advertising OptionsNEWSLETTER CONTESTS
CUSTOM CONTENTWE TELL GREAT, ENGAGING STORIES — IT’S WHAT WE’RE GOOD AT. Let us help you deliver your message through our online and social media channels. Talk to your sales rep about how we can build your brand a custom, targeted campaign based on your marketing goals.
TALK TO US ABOUT…
Custom Online Editorial Social Media Campaigns Contesting Gear Guide Placement
*All custom content campaigns subject to editorial approval.
ML Digital Media Kit | August, 2016 Page 6 of 7
The Numbers…ANALYTICSMOUNTAINLIFEMEDIA.CA
Sessions Users Pageviews
Monthly Average 231,182 214,778 265,963
Monthly Median 16,120 13,700 22,785
12 Month +/– (Median) +123% +117% +151%
Note: Although average is a commonly used statistic, median is often used to express a “middle” value in a set of data (aka, the general tendency or trend). While the average and median can be the same or nearly the same, they are different if there are a few extreme values (spikes in traffic). In this case, the average is significantly influenced by these ‘spikes’ and doesn’t accurately represent the majority of the values. In these circumstances, the median represents the general tendency better than the average.
SOCIAL MEDIA COMPARISONSOCTOBER 2015
Facebook Twitter Instagram
Mountain Life 11,534 3,977 3,627
Ski Journal 7,075 487 578
Frequency 6,865 910 6,597
Snowsports Media (S Media) 5,225 1,401 n/a
Kootenay Mountain Culture 4,032 n/a 1,041
Ski Canada 2,202 7,577 n/a
Forecast Ski Magazine 1,411 401 1,972
12 MONTH +/-
Mountain Life +19% +36% +241%
ML
0 374470 94976
65
ANN 16$12.95 CDN
$12.95 cdn
ML Digital Media Kit | August, 2016 Page 7 of 7
ENQUIRIESFor advertising enquiries, please contact:
Brian Peech DIRECTOR OF DIGITAL [email protected] +1 (778) 668-6206
DIGITAL AD DELIVERYPlease send digital ad creatives to:
John Magill WEB [email protected] +1 (604) 907-3876
mountainlife mtnlifemedia mountainlifemedia mlmedia mountainlifemedia
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