Digital Media Business Model

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Business for media (offline)

in a digital arena (connected)

There is no choice here. There must be integration.

Without integration your digital business model will die.

Offlinevs

Online

Being connected is the key

Online Revenue

Google Ads

Paid Links

Text Ads

Banner Ads

Rich Media

Special Reports

Paid for channels

…and many more

Brand Awareness = Market Value

Market Value = Revenue

Social media marketing

It’s NOT always about Revenue directly

Brand Awareness = Trust = belief

Belief = spending and usage

Brand awareness

Integration is key

Mobile

integrated

models

Online, social and print products

SMS services, competition lines, admob revenue

sponsorships, custom pages, new projectsand new products

Pre-roll/post-roll opportunities

Branded entertainment - RayBan

Branded player - CNN embedding video

In-video opportunities - Interact with a brand within video

Avoid copyright

Video

Zoopy Model

Offline, online, banners, text links, client sales, google advertising, social media strategy, mobile

OFFER MORE

EXPAND BUSINESS MODEL & BE DIVERSE

Holistic

approach