DIGITAL MARKETING DIGITAL MARKETING PLAN PLAN

Holistic Digital Holistic Digital MarketingMarketing

Web Analytics

SEO SEM Social media

Email Content

• On – page • Off – page • E-commerce• Image

optimization• Video optimization• Product

optimization• Mobile

optimization• Content

optimization• Universal SEO• Local SEO• Link building• Webmaster tools• XML sitemaps• Online reputation

Audit for:- Google algorithm

audits- Panda, penguin- Hummingbird

updates

• Google ads• Search

engine ads • Display ads• Banner ads• Product ads• Local ads• Remarketing• Shopping • Mobile ads• Landing

pages• You Tube ads

• Owned• Earned• Paid ads • Facebook • Twitter• You Tube• Pinterest• Foursqua

re• Other

social media sites

• Newsletter

• Loyalty

• Blog• Video• Imag

e

MethodologyMethodology

Phase 4• Time

on site• Email• Mobile

How How

Metrics & opportunitiesGoals Success

metricsAcquisition of new customer Conversion

Tracking StatsBrand awareness Impressions and

clicks Smart market strategy Performance

monitoring reporting & analysis

Case Study - SEO, PPC

Client: Beneva Flowers

“Increased sales by 40 % after implementing SEO,

PPC strategies”

Case Study – Social Media

Client: Imagine Apple Reseller

“Increased walk-ins to the store on the day of

launch by 60 % through Facebook ad campaigns”