Using technology to enhance to the customers' store experience A TUI Travel Case Study
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Our principles / the brief
THEATRE
TECHNOLOGY
PEOPLE
A successful travel shop in 2012
Our customers
How would we make this store relevant for customers?
A simple truth
Don't know what Too many we want ideas
2
Think multi-channel & multi-purpose…
New retail journeys
New retail journeys
Why in-store digital needs a new approach
How we achieved successful integration
The 'in-situ' digital bit
of digital content into the HDS
The Internet of Place
THE INTERNET OF PLACE
THE INTERNET THE MOBILE INTERNET
Ongoing management & development
Ongoing management & development
Ongoing management & development
Human technology
Changing the conversation
Thank you
Long live the high street