digital marketing summit report
TRANSCRIPT
Event Summary
Event Name: 1st Digital Marketing Summit
Theme: Right Here, Right Now
Date: 14-15 February 2016
Summit Organizer: Lutfi Self Development Centre
Venue: Corinthia Hotel
Number of Delegates: 180
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Overview
The 1st Digital Marketing Summit is an outcome of a survey conducted by Lutfi SDC to assess the adoption of digitalization and examine its challenges. 5 workshops,3 case studies, 4 Panels, and 10 keynotes were planned carefully to address the local market needs.
10 international speakers and 10 local speakers ranging from panelists to moderators delivered 22 sessions across 3 different streams.
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Summit Streams & Topics
Streams:
1. Social Media
2. E-Banking & E-Commerce
3. Mobile Services
Strategy, Tactics & Measurements.
E-payment, Financial Inclusions.
Mobile Money, Applications
Other topics:
1. Digital Forensics
2. Content Management
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Delegate Registrations
180 people registered for this summit. This included:
158 paying delegates.
22 complementary delegates
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Delegates By Industry
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29%
16%
17%2%
2%
7%
8%
5%
8%
1%1% 4%
Telecommunications Services
Software & IT Services
Banking & Investment Services
Pharmaceuticals & Medical Research
suppliers
Household Products Goods & Services
Media & Publishing
Services
Utilities & Energy
Insurance
Retailers
Food & Beverages
Delegates Type
85%
15%
CORPORATE
INDIVIDUAL
Delegates came from 31 Differentorganizations, contributing 85% of thetotal number of summit registrations.
9 students from post andundergraduates.
8 Start up and young professions.
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Administration
Website:
DMS website was the major portal for information.
DMS website will also house audio-visual all materials from the Summit.
Photos of the event are also available on the website for download.
62 participants claimed their E-tickets, while Email and onsite registrations contributed by 7% only.
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Staff Behind DMS
The summit was initiated by Mr. Saif Lutfi and managed by Mrs. Mariam Elfadil.
An office admin and 4 sales rep where recruited for selling sponsorship and tickets.
DMS recruited 25 coordinators who covered registration, social media, documentations and other logistics issues.
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Marketing & Promotion
Item By Who Role Duration
Flyers Clickgrafix Co Sponsor 3 weeks
Social Media Digitree Inc Vendor Closed
Social Media Lutfi SDC Continuous
Newspaper 6 Local newspapers Vendor 2 weeks
Email Marketing Nilogy Co Sponsor 3 weeks
Personal Selling 4 Sales Rep NA 4 weeks
Radio Ads 91.6 FM Sponsor 2 weeks
Website Clickgrafix Co Sponsor Continuous
TV Alshorouq TV NA 1 hour
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Channels Contribution
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23%
22%
21%
17%
16%
1%
Email from the organizer
Social Media Network
Word of Mouth
Others
Website
SMS
Speakers Performance
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Excellent Very Good Good Poor Very Poor
Series2 70% 20% 10% 0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
How was the performance of the speakers at Digital Marketing Summit?
Summit Environment
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Excellent Very Good Good Poor Very Poor
Series2 56% 33% 10% 0% 0%
0%
10%
20%
30%
40%
50%
60%
Do you think the general enviroment of the conference was well prepared and suited?
Topics Coverage
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90%
10%
Do you think the summit covered the most fundamental issues in digital marketing?
Yes
No
Overall Time Allocation Assessment
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Excellent Very Good Good Poor Very Poor
Series2 16% 30% 43% 10% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
What do you think of the time allocation?
Time Allocation to Speakers & Discussions
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Excellent Very Good Good Poor Very Poor
Series2 23% 16% 33% 26% 0%
0%
5%
10%
15%
20%
25%
30%
35%
Was the time managed well and enough time given tospeakers and to the discussions?
Interactions
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Excellent Very Good Good Poor Very Poor
Series2 16% 46% 36% 0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Was the conference successful as you expected in terms of attendance and questions ?
Participants’ Expectations
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Yes No
Series1 97% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Has the summit met your expectation?
Series1