GATES MULLER

SIEMENSDigital Marketing Strategy

Target Audience

• Engineers Interested• Estimated Age Range: 15-35• No set age limit

Social Media Marketing• Major Platforms:• Facebook, Instagram, Twitter etc…• Can Work on-–More frequent posts– Better customer/follower interaction and

response–More attractive interface

Mobile App and Website• Mobile App not necessary

– No great benefit –Will not get moneys worth

• Mobile website– Improve user friendliness

– Easy to browse

Siemens Website

• Most important resource • Display:– Current project updates– Easy to surf website/user friendly

Inbound and Content Marketing

• Benefits all four divisions of Siemens• Information sharing relevant to the

brand• Customer awareness to current

projects• Increase in traffic

Online Advertising• Display advertising-Not

recommended• Social Media Advertising-Yes!– Individual uniqueness– Highly effective

Metrics• Short-term:– Increased social media engagement– Timeline: 1-2 months– Measurements: website traffic and referral

traffic to measure effectiveness• Long-term:– Track the progress of digital marketing strategy– Look at the increased or decreased website

traffic/awareness

Tools & Tactics• Blog– Continue to incorporate blog engagment

• Social Media advertising– Decide which platforms are most

effective– Focus attention and money into those

areas

Media Budget• Invest Money into proper areas

• Don’t be afraid to invest!– Place money in effective areas

• Estimated buget:• $10,000-$15,000

BIG Idea

• Host updating discussions

• What to talk about?-Current projects-Upcoming events-Future direction

• Benefits:-Customers

oriented with company

-Brand awareness-Everyone on the

same page