INDIA

• Animation campaigns for pre launch buzz

• Social media integration for the teasers

• Mobile/Email/SMS/Whatsaap can be used extensively as the channels

Wish you Happy Birthday from

www.sendmygift.com

PRE LAUNCH

Animation Concepts

Idea 1:Concept: Santa and his reindeers

Santa’s reindeers are struck on the snow. Situation1-Santa is frustrated and worried as on how he would be able to deliver the gifts on time. The elf gives him a tablet and Santa instantly orders gifts from SMG. OR Situation2-Santa is cool and walks out chilled out, leans against the reindeers and starts ordering gifts online.

Idea 2: Concept: Shajahan, Mumtaz and Taj Mahal

Idea 2: Shajahan builds the Taj Mahal, Mumtaz is bored of waiting. New age Shajahan sends gifts from SMG and happy ending

Idea 3:Sub: Frustrated pigeon

Pigeon is used as a delivery mechanism for gifts. 5 different scenarios the pigeon encounters

Heavy gift- The pigeon is not able to fly properly because of the weight, it go off track, struggles and gets frustrated and quit.Fragile gift- The pigeon becomes careless and drops the gift and it breaksWrong direction-The pigeon completely lose direction and end up delivery the gift to the wrong person and gets almost killed by the recipientDistance-Tired of distance and quitsLighting-Lighting strikes and pigeon is burned

Idea 4:Sub: Khaun banega corepathi

A guy is sitting on the hot seat

Final questionHow would you be able to make your angry wife calm again?OptionsGift her weight loss capsulesGift her ticket to her mothersGift her ticket for a football matchFind a gift on SMG

He goes for 50-50(2 options would remain which are 2) Gift her ticket to her mother’s and 3) Find a gift on SMG. He goes for the option 2 and loses the contest; during the end we will show a compelling message with a teaser line.

Idea 5:

Sub: We do more than a cupid

A cupid is flying and suddenly it receives a note with pictures of boy and girl. Cupid takes its bow and arrow and aims at the boy and the girl but miss out.  

Idea 6:

Sub: Brother and Sister

Brother and sister are shown growing up fighting with all the stupid things and should be portrayed in a humorous way. As time goes by both of them are separated and they miss each other and their childish fights. On rakhi day she sends him a rakhi which has boxing gloves which pops up and she receives a box which has a monster or a creepy animal inside. Towards the end show a compelling message with a teaser line.

Idea 7:

Sub: Childhood memories of friends

Two friends are separated from each other, staying far away apart from each other. One fine day both of them ironically think about their childhood memories, how they used to play the prank and do all stupid stuff (Should be portrayed in a very funny manner). They decide to gift something to each other through SMG.

Idea 8:

Concept: Mother and Son

Son is abroad, mother is in touch with him through Skype or any other media and she is concerned about his daily activities (the communication can be shown as a hand through the screen, which keeps pulling his hair, scolding etc... for everything what he does). One fine day (Mother’s day or Birthday) when the hand arrives to pull his ear, he hands over a gift. A teaser line in the last

 Idea 9:

Sub: The worst gifter

Animation concept: A guy who gifts all wrong things as gifts to his family.

To wife: Complete shaving kitTo father: A Lathi, GunTo younger brother: Hydrogen balloon

 Idea 10:

Sub: Wine would only get better as it age

Animation concept: Father is upset about growing old on his birthday, as he experiences all the signs of aging, his son gifts him a customized cap saying “50 and aging like wine”. 

SMS MARKETING

• Product Launch SMS

• Send Promotional SMS

• Send SMS Greetings

• Send SMS Alerts

• Send SMS Notifications

• Coupons & Discount Code distribution

• Whats app marketing consists for the sending of text messages up to 4000 characters and multimedia messages of audio in MP3, video in MP4 and Images in JPEG.

• Creating and saving contact group lists

• Clear and multimedia message

• Guranteed delivery

• From anywhere and using any platform

POST LAUNCH

QR CODE AUDIO MESSAGE

http://www.sendmygift.com

DYNAMIC REMARKETING

Anonymous user visits a client URL that

contains an AdWords remarketing tag

3

Google Cookie id: 0110101• Prodid: ‘A8374’• Pagetype: ‘Product’

1 2

The remarketing tag sets/collects a cookie and

passes dynamic parameters to Google servers

Google collects the cookie id and parameters, like product viewed, page type and total

value

4Lists are created based

on these parameters (e.g. Product Viewers.)

GIFT A FRIEND NOTIFICATION

THROUGH FACE BOOK

• Send a Birthday notification of a friends with mail .

• Engagements ,marriages and occasions like this ..

Facebook Adstotal price min.reach Max.reach facebook.aprox.Reach price our.aprox.reach

Video ad marketing 20,000 610,000 1,600,000 1,105,000 2 13,333

Send people to website

20,000 450,000 120,000 285,000 1 20,000Website Referrals

30,000 760,000 2,000,000 1,380,000 0 75,000App marketing 10,000 260,000 680,000 470,000 5 2,000

Page likes 20,000 450,000 1,200,000 825,000 2 11,111

 100,000 4,065,000 121,444

REFERRAL PROGRAM WORD OF MOUTH IS KING 

•  stop people from doing research

• just purchase a product

• Your customers are just busy, distracted and taking care of their own problems.

AFFILIATE MARKETING