SMB Connect Conference, December 05, 2012. Ahmedabad.

Arun TyagiSr. Manager - Marketing, IndiaMART.com

Traditional Ways

SMB Connect Conference, December 05, 2012. Ahmedabad.

- Trade Fairs

- Print Ads

- Yellow Pages

- Telemarketing

- Referrals etc.

Getting Ready

SMB Connect Conference, December 05, 2012. Ahmedabad.

PESTLE Theory

- Political

- Economical

- Social

- Technological

- Legal

- Environmental

Focus on One Market at a Time

Budget

Internet: Enabler

SMB Connect Conference, December 05, 2012. Ahmedabad.

Internet is the best way!

SMB Connect Conference, December 05, 2012. Ahmedabad.

- Website

- Feedback, Survey, Analytics

- B2B Marketplaces, Classifieds Sites

- SEO, SEM, Adwords, Online PR, Social Media

- Email, Signatures, Newsletters, SMSAnd- Visiting Cards, Bills/Invoices, Brochures

WEBSITE

SMB Connect Conference, December 05, 2012. Ahmedabad.

- Product Catalog, Shopping Cart

- Company Profile, Certifications

- Testimonials

- PPT, PDF, Video

- Analytics

- Feedback, Survey

- Newsletter

Internet Marketing

SMB Connect Conference, December 05, 2012. Ahmedabad.

- SEO, SEM, Adwords

- Social Media, Online PR

- Email, Signatures

B2B Marketplaces

SMB Connect Conference, December 05, 2012. Ahmedabad.

- Leverage Established Marketplace

- Showcase Product Range and Credentials

- Buy – Sell Offers

- Buy Business Leads

- Access Tenders

THANK YOUQ & A

SMB Connect Conference, December 05, 2012. Ahmedabad.

Arun TyagiLinkedIn: linkedin.com/in/aruntyagi77