digital marketing strategy for paywithcapture

PAUL STONE ERODIGITAL MARKETING EXPERT

PAUL STONE ERODIGITAL MARKETING [email protected]

This document highlights my digital marketing ideas for PayWithCapture.

What I will do and how I will achieve results.

Thank you.


S = situation, where you are

O = objectives, what you want

S = strategy, how you get there

T = tactics, tools to help you getthere

A = actions, details on how to get there

C = control, how to measure performance


A thorough situation analysis for PayWithCapture should be the first tactic.

To understand PWC’s current online situation/performance before setting attainable and relevant objectives.

Analysing the current situation will provide the benchmark againstwhich all future progress and achievements can be measured.

This will include looking at:• The demographics and behaviours of existing audience• Traffic referral from and engagement levels on social media• Traffic from mobile devices and operating systems• Most popular landing pages, bounce rates and visitor flow• Performance and tactics of competitors

SITUATION ANALYSIS PAUL STONE ERODIGITAL MARKETING EXPERT

S - strengths

W - weaknesses

O - opportunities

T - threats

SITUATION ANALYSIS

(customer base, reach, etc…)

(brand perception, etc…)

(co-branding, new markets, etc…)

(customer choice, new entrants/competitive services, etc…)

SO Strategies -

ST Strategies –

WO Strategies –

WT Strategies -

Leverage strengths to maximize opportunities = ATTACKING STRATEGY

Leverage strengths to minimize threats = DEFENSIVE STRATEGY

Counter weaknesses through exploiting opportunities = BUILD STRENGTHS FOR ATTACKING STRATEGY

Counter weaknesses and threats = BUILD STRENGTHS FOR DEFENSIVE STRATEGY


• Increase brand awareness

• Grow online community

• Increase app download

• Engage and excite influencers

• Identify, understand, and engage followers

• Improve customer service and satisfaction


OBJECTIVES

• Identify (new) target markets PayWithCapture could benefit from reaching

• Identify relevant Key Performance Indicators (KPIs) to monitor in order to understand any progress made

HOW TO GET THERE?


STRATEGY

Awareness

Interest

Trust

Action

Complete

Content, Display, Search & Social

“Successful Conversion”

• Improving strategy and contents

HOW TO GET THERE?

• Engaging new audience

• Convert


STRATEGY

TIME

CO

NV

ER

SIO

N

RA

TE

Increasing the effectiveness of the conversion funnel by improving any existing marketing strategy and content.

Fastest growth occurs when these two improvements coincide

Increasing traffic to the website and app store by engaging new target markets

HOW TO GET THERE?


STRATEGY

• What content to produce and when: plan and schedule

• When to broadcast content: time of day, weekends etc.

• Where to share content: social and mobile platforms

• How to tailor content to suit different audiences

IMPLEMENTING THE STRATEGY?


TACTICS

MAKING IT HAPPEN

•Time Scale

•Measurement and reporting tools (Google Analytics, etc…)


ACTIONS

• Budget

• Performance reports will be generated from analytics tools

• Reports will be prepared and reviewed weekly, monthly, quarterly, etc…

MONITORING PERFORMANCE


CONTROL

THANK YOU

I am an experienced marketing professional with in-depth knowledge of online marketing, brand development, management, and sales, able to

maximize visibility, loyalty, sales and profitability for brands. I have proven ability in working with set objectives, creating value for

organizations and consumers.

Conversant with Google Adwords, SEO, SEM, CPM, CPC, CPA, Conversion Optimization, Google Analytics, Affiliate Marketing, Display Advertising

and Social Media Marketing.

My specialization in digital marketing has allowed me gather significant experience working with various brands in different sectors; FMCG, IT,

Telecomms, Startups, Entertainment, Financial, etc.

MYNAMEISPAULcreative and hard-working

PAUL STONE ERODIGITAL MARKETING [email protected]