digital marketing strategy for ixigo by shefali shetty and hasti shah
TRANSCRIPT
TEAM MEMBERS
TABLE OF CONTENT
Content Strategy
Social Media Campaigns
Blog campaign
Brand Introduction
Target Audience and Buyer Persona
Influencer marketing
Email Marketing Strategy
Media Planning ( Google and Facebook )
Online Reputation Management
Search Engine Optimization
360 Degree
Marketing
Strategy
Santoshi Shetty’s Tips To inspire Your Next Trip To Koh Samui
BigHairLoudMouth Reveals her CRAZIEST Travel Experiences
Subtle Settle Explain : Why Bali Is The Best Budget Destination For Couples
Learn From Riaan George How To Add Luxury To Your Travel
You Can Solo Travel! Sejal Kumar Tells You How
Welcome Email
Discount on their first flight booking
Promotional email (app install)
Review mail (appstore)
Prom Promotional email otional emailPromotional email
Reminder about the offer pending
Prom Promotional email otional emailConfirmation Email(post booking services )
Promotional email(service by ixigo )
Booked Booked
Prom emailConfirmation Email(post booking services )
Is around the corner!Take that trip you’ve been dreaming about.
(we’ve got everything, you need to plan)
Fashion & Travel Influencer - Mumbai
Siddhi And Varun
@settlesubtle
93.8k Followers
Type of content :
- Travel Photographs
- Travel Tips
- Hotel Reviews
- Engaging Instagram Stories
Benefit to Ixigo :
- Collaborate with us as a
ticketing assistant and mention
Ixigo in their blogs and stories.
Beauty & Travel Influencer - Bangalore
Nilu Yuleena [email protected] Followers
Benefit to Ixigo :
Type of content :
- Crazy Travel Photographs
- Travel blogs about offbeat
places
- Invite her for an event and
ask her to cover the event on
her snapchat handle.
Youtuber - Delhi
Sejal Kumar
409,018 subscribers
Benefit to Ixigo :
Type of content :
- Travel Vlogs
- Encourages Solo Travel
- (Travel)Things to Do Videos
- Travel Hacks Videos
- Travel with us for a trip and
Post Vlog for the same.
Luxury Travel Blogger - Mumbai
Riaan J. George
@urbaneyebyrg
22k followers
Benefit to Ixigo :
Type of content :
- Luxury Travel Posts
- Blogs on airline experiences
- Luxury Hotel Reviews
- Promote our app and its
features.
- Run a giveaway contest.
Fashion &Travel Blogger – Mumbai
SANTOSHI SHETTY
thestyleedge
333K Followers
Type of content :
- Travel Photographs
- Facebook Live
- Destination Specific Blogs
Benefit to Ixigo :
- Contribute her travel story to
our Instagram account of
travel stories “I explore I go”
and promote the same.
• Use organic Quora marketing as a smart way out.• Questions should also be asked to get feedback from the people.• Should use company name and have a succinct profile.• Look for trending questions and topics in the travel context and provide
quality answers.
• The relatively low quality of responses gives us a chance to stand out by providing thoughtful answers.
• Reach out to the target audience on the yahoo search engine.• Do not answer questions from a personal account.
• Tripoto is a platform where travellers from around the world come together and share travel stories.
• It is important for ixigo to have an account here as it can promote its services through this website.
• Tripoto eases the process of searching travel information.
• Trippy allows location specific questions to be asked.• Ixigo can use this platform to provide information to the audience
and thus direct them to the relevant pages on their website.
• This site caters to only travel related questions.• Relevant questions can be answered in order to promote
different services offered by ixigo.
Budget
Rs. 2,00,000
Prom email
Text Ads
Display Ads
Rs.1,15,000 Rs.85,000
Rs.55,000
Rs.60,000
Traffic
Traffic
Rs.25,000
Rs.25,000
App
Installs Rs.35,000
https://hastishah5678.wixsite.com/short-trips-to-kolad
Goal :
Campaign name : Domestic flight offer
Daily budget : Rs. 966
https://www.ixigo.com/offers/
Goal :
Campaign name : Deals on tour packages
Daily budget : Rs. 966
https://www.ixigo.com/trip-planner
THANK YOU
Brand :
SDM June’17
Presented by : Shefali Shetty
Hasti Shah