SILVER BULLETS & COLD SHOWERS…

Make your digital

marketing rock

Bill Vallis – The Four Peas

DIGITAL MARKETING– SOUTH WEST POW WOW

What are the best platforms and killer

digital marketing strategies that assure

every business stratospheric results?

Observations from a recent meeting of marketing

specialists, entrepreneurs, technical experts and

developers based in the south west, to share digital

marketing ideas and best practice.

AGREEING KILLER DIGITAL MARKETING STRATEGIES

There’s plenty of ‘expert’ comment out there,

suggesting that today’s flavour of the month

digital platform is some kind of silver bullet.

Take a step back and consider:

• Speed of change – you need to be agile

“We wonder whether our interest in tools can distract

from getting the marketing fundamentals (right)”

– Smart Insights website (digital marketing guru Dave Chaffey)

• Bandwagons are just that: evaluate before you hop on

MAKE YOUR DIGITAL MARKETING ROCK

3. Track & learn from users’ digital journeys

1. Use solid planning techniques (objectives; audience segments; targets)

2. Create personas to drive user-centred approaches

4. Measurability is vital – but keep data analysis manageable

It’s not rocket science:

What else needs thinking about?

THE DIGITAL PLAYGROUND

Stick to the ones that align best

with your audiences and goals

The number of digital tools and platforms is overwhelming…

DIGITAL MARKETING –GET YOUR FACTS STRAIGHT

3. B2B marketers: B2C approaches may not be right for you

1. Distinguish between fact and opinion

2. Check advice is relevant to your sector, audiences, & business context

4. Keep activity focused on objectives

5. Treat ‘accepted wisdom’ with healthy scepticism

6. Steering the ship is more straightforward than setting the course

There’s no such thing as ‘gospel’:

Read the full Four Peas blog here:

http://www.thefourpeas.co.uk/blog/di

gital-marketing-silver-bullets-and-

cold-showers-2/

THE FOUR PEAS CAN HELP YOUR COMPANY:

Anchor your digital marketing strategy in audience needs.

Set and monitor appropriate digital objectives.

Select digital tools for your audience.

Learn from relevant digital marketing advice, stats and

research. Especially if you’re a B2B marketer.

THINK OUTSIDE THE POD

Bill Vallis

E: bill@thefourpeas.co.uk

T: 01225 447 496

M: 07906 416 445

Twitter: BillVallis

LinkedIn: uk.linkedin.com/in/billvallis