digital marketing road map
TRANSCRIPT
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Marketing & Strategy
Marketing strategy is the fundamental goal of increasing sales and achieving
a sustainable competitive advantage. We have expert Market Researchers to
perform in depth Research on your industry trends and help you in moving
ahead your competitors.
Ideation, Growth & Improvement
Ideation is a methodology to improve the
Organization’s strategy. Our team will frame the
strategy by understanding business internal
strengths and weaknesses. We frame detail
marketing plan that sets specific actions to put the strategy into practice.
Website Audit & Related Suggestions
We audit your website information, content,
evaluation of ranking, and the quality of a website. This
is done to identify and improve any shortcomings that
might not have been picked up if a website audit was
not preformed.
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Competitive Analysis
You probably already have a good idea of who the top competitors are in your space. Although, it’s important to
remember that based on level of activity, these may vary from network to network. Once you’ve identified your
competitors, the next step is to determine where you stand in relation to them. Most brands have an active
Facebook and Twitter but many do not have an account on other networks like Pinterest, Tumblr, Instagram,
YouTube, etc.
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Search Engine Optimization
Search Engine Optimization is the process of improving the visibility of a website on organic
search engine result pages (SERPs), by incorporating search engine friendly elements into a
website. A successful search engine optimization campaign will have, as part of the
improvements, carefully select, relevant, keywords which the on-page optimization will be
designed to make prominent for search engine algorithms. Search engine optimization is
broken down into two basic areas: on-page, and off-page optimization. On-page
optimization refers to website elements which comprise a web page, such as HTML code,
textual content, and images.
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Keyword Research & Analysis
Keyword research is the process of finding popular search
terms and subsequently using them to perform search
engine optimization (SEO) for a website. We use keyword
research as a vital part of our inbound marketing strategy.
On Page & Off Page Activities
Once you have your keywords sorted out, it is time to start building and optimizing your websites has two
major components, On Page and off page SEO.
On Page SEO refers to settings you can apply on the website so that it is optimized for search engines.
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage.
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Social Media Marketing
We plan & Set Social Goals
Spreading the word socially. 5ine is comprised of an innovative and seasoned group of social media marketing
professionals with extensive experience in the brave new world of social media. The major goal is to create brand
awareness and serve customers digitally.
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Choosing of Tactics & Metrics
We brainstorm that serve both business and user goals.
Targeting is important in every area of marketing.
Every company has a different target audience so it makes
sense to adapt your tactics and target your specific
prospects on the social platform they visit most. Trying
new things can be fun and refreshing, for both you and
your audience. We choose the tactics and metrics to reach
social media goal.
Social Engines
Social Media Keyword Research
The foundation of social media marketing is built on keywords.
Researching keywords helps anticipate the demand for topics and to
reveal the particular phrases being searched on. Applying keyword
insight into the optimization of text, images, video and other media
formats published to the web allows a business to cast wider and
smarter web from which to capture future customers.
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Online Business Persona
Buyer personas describe your ideal customer. They help you make
decisions about marketing and sales processes. We will dig into the
details of creating a buyer persona. Creating a persona will lead to a
better product, better marketing, and a better business.
Listen
It’s a fact that every significant business now gets feedback spread across the web,
and it doesn’t matter whether they want it or not. This is a big change. Listening to
your customers can revolutionize your business.
Engage in Conversation
Conversations are one of our best tools in building
relationships, creating an atmosphere of trust, promoting
learning and performance improvement, and solving problems.
We encourage conversations through social media.
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Email marketing
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses utilising the
platform only send messages to those who have signed up to receive them. This can allow for much higher
conversion rates as a business is only targeting those who already have an interest in their brand.
SMS Marketing
SMS is highly effective for reaching out to customers. SMS
messages are likely to be opened within just five minutes of
being received. This makes SMS great for appointment
reminders, limited time contests and coupon promotions.
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Analytics
With the analytic report, you will be able to fine tune your website, and do a new
copywriting on any page that is not converting well. In the end, it will bring you
more quality prospects, and thus gaining more customers in the near future.
Test, Measure & Refine
In Digital marketing, measurement is about as reliable as a print magazine’s circulation, but knowing your potential
audience does have value because it represents your potential sales lead pool.
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Thank You