digital marketing research 2012 in hong kong(by hester lam)
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Nice to share the update digital trends together, contact me at Digital marketing research 2012 in Hong KongTRANSCRIPT
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Online & mobile
advertising Web
Social Media
SEO/SEM/ blogger
Mobile Apps
Mobile site
Research of
Digital Marketing
in Hong Kong 2012 Prepared by Hester Lam
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∗ Mobile site > website
∗ M-commerce and mobile application is the new trends
∗ Social networking becomes more and more important
HK digital marketing trends
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Objectives of digital marketing
1. Corporate image / Brand/ Product awareness or recalls
2. New product launch / Product/ Sales promotion
3. Generate leads and inquiry
4. Call for actions for pre-order or workshop registration, make sales
5. Drive traffic to physical shops / web / mobile sites or download apps
6. Build online community (i.e. potential consumer), +ve iWOM and customer engagement
7. Customer acquisition / build new database
8. Customer re-activation, renew database
9. Rewards and loyalty programs
10. Research
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Digital marketing mixes / tools
Online & mobile
advertising
Web Content
marketing / eCommerce
eBranding
Acquisition Campaign /
eCRM
Social Media
iWOM
Mobile site / Apps
SEO/SEM/ blogger / affiliate
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∗ Cross-platform advertising improve brand campaign performance
∗ Extended online exposure achieves strong lift in brand performance metrics
∗ Long-form online video content achieves higher engagement levels
∗ Digital trumps traditional media for ROI
Nielsen online survey find that….
Source: www.nielsen.com
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Digtal media gets highest ROI
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Online Video ads gets higher performance via TVC
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• HK is one of the highest mobile penetration rates in the world.
• In Dec. 2011, mobile service subscribers was boosted to 14.9 million.
• 7.4 million were 3G/3.5G service customers, which can access to Internet via mobile devices.
(source: http://www.ofca.gov.hk)
Hong Kong Factsheet
Mobile
Space is
powerful
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Hong Kong Factsheet
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Hong Kong Factsheet
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Mobile Apps
∗ According to study, 6 in 10 HK people use smartphones.
∗ In HK market, Samsung & Apple are the major suppliers of the smartphones, occupied over 70% of the market share.
∗ Each smartphone users download 6 apps on average, most free app domains.
App download by mobile devices
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Source: hotmob, 2012
Mobile advertising
5 Top advertisers in HK
1. Fast Food Chains
2. Banks
3. Cosmetic brands
4. Telecom
5. FMCG
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Major Mobile ads agency
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Social Media
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Marketing revolutions starts now…..
What the marketer should consider now…
• Recognize the important of digital marketing, online & mobile advertising;
• Social media, web, mobile ads/apps should be one of your marketing mix;
• Increase the portion of mobile in your marketing strategy & budget…..
~End ~
Explore more about digital marketing in Hong Kong, You can add me at hk.linkedin.com/in/hesterlam for Further discussion ☺