digital marketing of hospitals in hyderabad
TRANSCRIPT
Health Care and Digital Marketing (A study of current status of Digital Marketing Operations of Top Hospitals in Hyderabad, India)
Agenda:
- What’s happening on internet - The website route - The Social media route - Our Solutions
Disclaimer: This study is conducted for understanding the current trends in social media and internet about Hospitals in Hyderabad. This is purely for Research and learning purpose only. To reuse the same please take the written permission from
www.markupursite.com write at: [email protected]
What’s happening on internet
No. of People Searching for Health care on Google (India Stats)
Desktop
186469
Mobile
38051
Total Searches
231370
Tablets
6850
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014
(Monthly Average)
What’s happening on internet
No. of People Searching for Hospital on Google (India)
Desktop
409450
Mobile
151782
Total Searches
578850
Tablets
17618
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014
(Monthly Average)
What’s happening on internet
No. of People Searching for Hospital on Google (Hyderabad)
Desktop
34340
Mobile
8422
Total Searches
44500
Tablets
1738
Source: Google Adwords (Keyword Planner) Period: Nov 2013 to Oct 2014
(Monthly Average)
What’s happening on internet
Name Based Search Keyword Search Volume in Hyderabad (Generic)
Apollo Hospitals Apollo Hospital 36,000
Yashoda Hospitals Yashoda Hospital 22,420
KIMS Hospital KIMS Hospital 17,610
Care Hospital Care Hospital 34,310
NIMS Hospital NIMS Hospital 15,410
Kamineni Hospital Kamineni Hospital 10,050
Global Hospital Global Hospital 13,900
Source: Google Adwords (Keyword Planner) : Monthly Average for Period: Nov 2013 to Oct 2014
What’s happening on Internet
Category & Location based Search
Search Volume in Hyderabad (Generic)
Search Volume in Hyderabad (Exact Phrase)
Hospitals in Hyderabad 54,020 1300
Multi Speciality Hospitals in Hyderabad
13,040 90
Children Hospitals in Hyderabad
10,380 40
Best Hospitals in Hyderabad 27,680 260
Dental Hospitals in Hyderabad 26,910 590
Gynecology Hospitals in Hyderabad
30,010 -
Eye Hospitals in Hyderabad 30,680 480
Source: Google Adwords (Keyword Planner) Monthly Average for Period: Nov 2013 to Oct 2014
What’s happening on Internet
Alexa Ranking for Hospital Websites
Global Rank India Rank
www.apollohospitals.com 81,011 8,482
www.yashodahospitals.com
556,471 72,685
www.kaminenihospitals.com
456,886 47,253
www.kimshospital.com 310,479 30,740
www.carehospitals.com 519,307 55,898
www.nims.edu.in 744,643 105,980
www.globalhospitalsindia.com 433,027 35,836
Source: Alexa Ranking Report: Conducted on 22/11/2014 @ 17.00 hours
Finding:
• All the major hospitals in hyderabad are
having websites.
• The Search Volume for Health Care,
Hospitals, Hospitals in Hyderabad, and Best Hospital in Hyderabad is very high in
hyderabad.
• Except Apollo Hospital, No Hospital in
Hyderabad is having Alexa Ranking Less than
1,00,000. • The websites of Major Hospitals are having
further opportunity to optimize and to get
traffic and improve ranking.
Stop! & Review!!
What’s happening on Internet (Social Media) Facebook Page
No. of Likes Last Activity Activity Status
Activity Focus Subject Focus
Apollo Hospitals
2,075,807 22/11/2014 16.30 hours
High Branding / Public Relations
Generic
Yashoda Hospitals
1,17,965 19/11/2014 High Advertising / Branding / PR
Obesity / Bariatric Surgery / Hud Hud Cyclone Camp
Global Hospitals
29,874 21/11/2014 High Sales Promotion / Advertising / Branding / PR
Diabetic / Heart / Bone / other medical advices
Kamineni Hospitals
2,549 17/11/2014 Medium
Advertisement / Branding / Sales
KIMS Hospitals
28,860 15/11/2014 Medium
Branding / PR Arthritis
Care Hospitals
5,998 21/11/2014 High Branding / PR Generic
Source: Study conducted by www.markupursite.com on 22/11/2014
What’s happening on Internet (Social Media) Twitter Official Twitter No. of
Followers No. of Following
DOJ No. of Tweets
Apollo Hospitals
@HospitalsApollo 5,38,000 48 October 2010
2,19,000
Yashoda Hospitals
@BrandYashoda 81 84 July 2011 322
Global Hospitals
@global_hospital 930 1809 Sept 2010 714
Kamineni Hospitals
@KamineniH Join on approval basis 2
KIMS Hospitals
@kimshospitals 65 40 November 2010
452
Source: Study conducted by www.markupursite.com on 22/11/2014
What’s happening on Internet (Social Media) YouTube Channel
Official Channel Name No. of Videos Posted
Catagories of Videos
Apollo Hospitals apollohospitalsindia 212 Patient Testimonials / First Aid / Chairman Speak / Corporate Initiatives
Yashoda Hospitals
Yashoda Hospitals 5 Patient Testimonials / Triple F TVC
Global Hospitals
Globalhospitalsindia 15 Success stories / Awards
Kamineni Hospitals
Kamineni Hospitals 4 Patient Testimonials / Success stories / Campaigns
Care Hospital CARE Hospitals, India 91 Patient Testimonials
Source: Study conducted by www.markupursite.com on 22/11/2014
What’s happening on Internet (Social Media) Linkedin Official Linkedin Page No. of
Followers Recent Updates
Apollo Hospitals Apollo Hospitals 18,951 High
Yashoda Hospitals
Yashoda Hospitals 3,123 NIL
Global Hospitals
Global Hospital
3,456 NIL
Kamineni Hospitals
Kamineni Hospitals 433 NIL
Care Hospital CARE Hospitals, Quality CARE India Limited
881 High
KIMS Hospital Individual Profile - -
Source: Study conducted by www.markupursite.com on 22/11/2014
Finding:
Apollo Hospitals are utilizing the opportunities
exisit in all social media platforms. There
presence is in every media is high.
Care Hospitals are utilizing the underlying
opportunity in YouTube and Facebook.
All the Hospitals are highly active on Facebook
and Loosing the big opporunty underlined in YouTube, Linkedin & Twitter.
All the hospitals have ignored the POWER OF
Professional Networking site, LinkedIn.. Where
money earners live.
Stop! & Review!!
The Website Route
Web Health Study
Hospital Name Web Health Score
Apollo Hospitals 68
Yashoda Hospitals 59
Care Hospitals 55
Kamineni Hopsitals 56
Kims Hospital 51
Source: www.seositecheckup.com conducted by www.markupursite.com (For conducting web health study visit www.markupursite.com
The Website route
Implement Dynamic Optimization Techniques for your Website
Engage Audience through Microsite on Health & Wellness
Improve Alexa Ranking and gain domain authority
The Social media Route
Effectively integrate social media to utilized the opportunities well
Ensure your fans subscribe for “Get Notified” and subscribe for interest list.
Focus on increasing fan based for page & posts
We are Passionate Digital Marketers operating from Hyderabad Provides services in: - Digital marketing Strategy - Bringing Digital Marketing Closer to your Business needs - Implement Social Media, Content Management &
Optimization Techniques to achieve your business goals. - Improve your website and social media performance & results.
www.markupursite.com
Who we are
What we recommend for Hospitals in Hyderabad:
Hospitals in Hyderabad should focus on Brand Building / Public Relations via
Website
Microsite
Social Media
Focus on:
Integrated Digital Marketing Communication
What is Integrated Digital Marketing Communication?
Integrated Digital Marketing Communication (IDMC):
Integrated Digital Marketing Communication is the application of consistent brand messaging across all
digital media platforms and reinforce again and again.
Our approach to IDMC
Contact Us:
9948034359
www.facebook.com/markUPursite
Twitter: @Markupursite
Visit us at:
www.markupursite.com
Winners do not do different things; they do things
differently..
Thank You
Disclaimer: This study is conducted for understanding the current trends in social media and internet about Hospitals in Hyde rabad. This is purely for Research and learning purpose only. To reuse the same please take the written permission from www.markupursite.com
write at: [email protected]