30 Day Digital Marketing Plan for Stein Study & Language Hut

Platforms

Stein Study

1. Google +: https://plus.google.com/+SteinStudyDublin/posts Facebook: https://www.facebook.com/SteinStudy?fref=ts Twitter: https://twitter.com/SteinStudy Pintrest: http://www.pinterest.com/steinstudy/ Linkedin: https://www.linkedin.com/company/stein-study Stumbleupon: Instagram: http://instagram.com/steinstudy Tumblr: https://www.tumblr.com/search/steinstudy Foursquare: https://foursquare.com/steinstudy Yelp: Created an account & awaiting conformation

*All passwords are updated to the passwords developers on drive

The Language Hut

Google +: https://plus.google.com/+SteinStudyDublin/posts Facebook: https://www.facebook.com/pages/The-Language-Hut Twitter: https://twitter.com/sslanguagehut Pintrest: http://www.pinterest.com/thelanguagehut/ Linkedin: https://www.linkedin.com/company/stein-study Stumbleupon: Instagram: http://instagram.com/steinstudy Tumblr: https://www.tumblr.com/search/steinstudy

*All passwords are updated to the passwords developers on drive

2. PR Web: Password is updated on to the developers drive. We aim to publish one press release a month due to the high price: Novembers release will be about the Stein Study Language Experience and link back to the Stein Study Website.

3. Tumblr: Our tumblr page is gathering followers weekly and we are getting the Transition Years to publish short blogs every week linking back to Stein Study & we also reblog their posts which lead to more exposure for us

4. Educational Forums: Research needs to be undertaken to find out these forums http://educationforum.ipbhost.com/ is an example of one. following these on all social media & interacting with them is an ideal way to get recohgnised

5. E Mail Marketing: We have blanket e mailed all of the guidance counsellors & TY coordinators so far since September.

6. Schooldays.ie: We already follow school days and we have got referalls off them from some parents.

7. Paper AD’s: We have taken Paper ad’s out before on the Irish Times but following it up with a social media post will be noted for future reference

8. Language Hut Category Content: I will work with Steve to increase the content of the individual categories

9. Infographics: Craig is liaising with myself and Steve to come up with an infographic for both Stein Study & The Language Hut

10. With regards to these news websites research needs to be undertaken

Reddit Digg Newsvine Diigo

11. Videos: Youtube: https://www.youtube.com/user/SteinStudyAbroad Vimeo: https://vimeo.com/user33850603 We need to post all the videos we create with the TY’s to both youtube & vimeo * Password for Vimeo is updates in password developers.

12. We have contacted popular websites with a huge social media following like joe.ie & her.ie but I will do more research to see can I obtain more

Breakdown of Social Media Strategy Timeline

Google +November

Week 1 Week 2 Week 3 Week 4

Post about new website Language Hut

Countdown to x mas

Trending

Link all of our FB Posts to G+

Detail on what Language hut is

Trending

Language Hut

November

Week 1 Week 2 Week 3 Week 4

Intro to courses Update on Courses

Post on Specific Course

Love/Hate Finalie

Countdown to x mas

Halloween Weekend

Focus on junior activities

Twitter:

I have created a new twitter account for The Language Hut & my aim is to create awareness about our junior courses by following similar opinion leaders as the Stein Study Twitter Account and I may suggest running a competition to build up more followers. The Stein Study Twitter account has a steady stream of content and we are slowing building up our follower base so we will aim to tweet as regularly as we can.

Pintrest:

We will be posting our content from facebook onto pintrest. I have also created a language hut pintrest.

Linkedin:

I have updated my Linkedin to say i am an employee of Stein Study. I suggest we all update our profiles and connect with each other. Also we need to update our content. We might put a small paragraph about the ambassadors & a link to the page.

Instagram:

We keep our instagram well maintained posting numerous pics weekly we also use our #lovethelanguage to get us trending. We have ambassadors working on strategic ways to market Stein Study around their schools. We link all of our instagram photos to our Twitter and we will start using the other Social Media platforms also.