digital marketing guest lecture - university of newcastle
DESCRIPTION
Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of UsefulTRANSCRIPT
I help brands engage with the right people,
in the right way, using technology
really useful solutions built around the customer
are awesome
how to do digital well:channels & data
authentic storytellingengaging experience
creating a digital strategy takes days, weeks, usually
not months
make awesome happen: researchengage
measure
hello newcastlebetter network coverage
“furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues”
Newcastle Herald, December 2010
research:define the audience better
find out where they are work out how to be useful
engage:be authentic
make it personaltell an inclusive story
measure:capture all data points
optimise & evolvewhat’s the $ result?