digital marketing-gov20
DESCRIPTION
TRANSCRIPT
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Gov 2.0 and Citizen Services
Digital Marketing’s Killer App
Vivek Bhaskaran
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Vivek Bhaskaran
CEO/Founder - SurveyAnalytics
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Whitehouse and Citizens
Barney Cam - Really?
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Gov .09
Circa 2008
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Gov 2.0
@whitehouse
What is it?How we got
here?
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Obama Campaign Marketing Machine
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Active Listening = Marketing
Pointy Ears Help
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GrassRoots - Engaged
Citizen Digital Marketing
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Connected Consumers Demand Connected Government
To save us from ourselves?
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Open Government Initiative
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And making a name for themselves
Breaking the Log Jam
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Marketplace for citizen services
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IdeaScale - 24 Agencies - OpenGov Launch
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Challenges work!
ChallengePost - Challenge.gov
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Local gov engagement: gets mayors elected
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GovDelivery.com
Email Marketing for GOV
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And Governers Balance Budgets
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Apps that help Citizens - GET NOTICED!
And its easy!