digital marketing for small businesses
TRANSCRIPT
is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
also called online marketing or online advertising
Digital Marketing
What is a small business?A small business can be a privately owned corporation, partnership, or sole proprietorship.
DIGITAL MARKETING
also called PPC, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.
Pay Per Click
Social Mediais used to gain traffic to a business page or to convert target audiences into paying customers by advertising products and services through posts, ads and paid ads.
Email Marketing is directly marketing a commercial message to a group of people using email, such as newsletters.
Display Advertisingalso known as display ads are located on websites. They are mostly graphic ads that can be seen in a wide range of different formats and contains items such as texts, images, flash, video and audio.
Mobile Advertisingis the communication of products or services to mobile device and smart-phone consumers.
Small businesses are turning to digital marketing more and more because it’s cost-e� ective and a great way to target your marketing ads to a speci� c audience. Although your website is probably your best marketing tool, other options include search and banner ads and increasingly interactive and video ads.
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