digital marketing for events
DESCRIPTION
Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing! Event marketing and pr module at London Metropolitan University.TRANSCRIPT
Digital Marketing for EventsWhy you should love online marketing!
Michael Chidzey | Digital Marketing Manager
Quick experiement…
Before we begin
Phoneslaptops& tablets out & please use throughout this lecture
Outcomes
event companies
event professionals
individualevents
How to maximise opportunities online for...
Any questions
tweet @michaelchidzey
Interruption vs. Inbound Marketing
Interruption marketing
Inbound marketing
Interruption marketing
Interruption marketing
Inbound marketing
Interruption marketing
20%
Inbound marketing
80%
How people buy in 2012
Investigate options
Investigate options
Ask friends
Seek out expert advice
Find communities
Dig into every detail
Convert
You don’t buy those visitors. You earn them.
In∙bound Mar∙ket∙ing - noun
Any tactic that relies on earning people’sinterest rather than buying it
All starts with great content
http://www.dollarshaveclub.com/
Create Videos
http://bit.ly/ISTwGK
Useful content
Making or reporting the news
http://wish.co.uk/number-10/
http://www.oyster.com/
Make your content your USP
http://i.imgur.com/d573R.jpg
User generated content
All starts with great content
http://blog.chillisauce.co.uk/
Our blog offers sticky content
http://blog.chillisauce.co.uk/
The results of a great piece of content
http://www.seomoz.org/beginners-guide-to-seo
SEO
Integrating offline & online activities
Integrating offline & online activities
http://bit.ly/GHLW5m
Integrating offline & online activities
http://bit.ly/J61DGT
Integrating offline & online activities
http://bit.ly/IBENSF
Integrating offline & online activities
http://wish.co.uk/zombie-shopping-mall/
Social outreach
Build relationships online with social media
I can’t ignore paid advertising
I can’t ignore paid advertising
I’d rather be in this position
Planning a digital marketing strategy
http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
Planning a digital marketing strategy
Insights
Who is your audience?
Planning a digital marketing strategy
Insights
Where are they on the web?
Planning a digital marketing strategy
Insights
Which content works?
Planning a digital marketing strategy
Strategy
Test
Planning a digital marketing strategy
Strategy
Measure
Planning a digital marketing strategy
Strategy
Repeat
Tactics that you can do today
Q&As – be the expert
http://boardreader.com/
Participate in forums & communities
http://plannerwire.net/great-reads/
Create a blog – be the resource
http://www.problogger.net/
Guest blog
Discover and share great content
http://followerwonk.com/
Make friends and find influencers
http://www.slideshare.net/
Publish presentation slides
Build authentic social profiles
http://www.google.com/insights/search/
Satisfy popular searches
http://bit.ly/hX7WkT
Experiement by testing ideas
Say “should we organise this? Rather than can we.”
http://bit.ly/JoNBgE
http://www.trendhunter.com/trends/smart-eball
Create high quality videos
http://www.distilled.net/linkbait-guide/
Make information beautiful: infographics
http://inbound.org
Inbound marketing
Everything’s easier with fans.
Your job is to make you, your event and company famous.
Q&A
Twitter: @michaelchidzeyCompany site: www.chillisauce.co.ukPersonal blog: http://eventjuice.co.ukEmail: [email protected]
Michael Chidzey | Digital Marketing Manager