DIGITA

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WHY DIGITAL MARKETING IS IMPORTANT

A recent research report by the Internet and Mobile Association of India (IAMAI) estimates the number of Internet users at 205 million in October, and estimates it to swell to 213 million by the end of 2013. The number of Internet users in rural India too is growing. In October, according to IAMAI, India had 68 million rural users and the number is expected to grow to 72 million by the year-end

WHY DIGITAL MARKETING IS IMPORTANT

India: Reach of key online categories: India Vs. Worldwide

INDIA AND DIGITAL MARKETING

India, as per a recent report by ComScore. Ninety one per cent of its online audience is in the 15-44 years old age segment.

BEFORE STARTING DIGITAL MARKETING

Before starting digital marketing do the following workout

• Do Meeting with marketing team and find out sale and marketing process

• Prepare a online marketing plan and sync with offline marketing plan

• Budget Allocation

• Hire digital marketing team or hire a good agency

• Define marketing KPI as well as online marketing

• Define your target audience like city, age, profile, interest etc.

KEY ELEMENTS DIGITAL MARKETING FOR EDUCATION1. Website

2. Blog

3. Social Media marketing

4. SEO

5. Paid Marketing

6. Lead Generation

7. CRM

8. Re targeting

9. Online reputation Management

10.Word of Mouth

• Responsive , fast website with 100% uptime website require with good content and call on action

Note:- Website must able to convey your USP like

campus, faculty , course, benefits etc.

WEBSITE

• Good blog with education and current news topics require regular post.

• Motivate faculty, students to write and share blogs

BLOG

• Create communities of social media channels and feed them with fresh and good quality content and engage students, faculty, parents

SOCIAL MEDIA MARKETING

• Onpage seo – properly do on page seo with help of designer or agency

• Off page seo – work on industry related link building where your target audience visit

SEO

Get instant result in terms of branding, traffic and leads with PPC, display campaign with your business keywords

PAID MARKETING

• Create data capture forms on website along with call on action and save leads in database

• Buy leads from third party education portal or vendors

LEAD GENERATION

• Invest in good CRM it will help you in long term

• Auto import all leads, inquiry, online forms to crm

• Follow up each leads

CRM

Retarget website visitor on social media and display network sites and recall your business till they converted

RE TARGETING

Like offline reputation build online reputation by blogs, videos, testimonials, reviews, alumni feedback, white papers, research papers, faculty interviews, campus branding, campus news

ONLINE REPUTATION MANAGEMENT

Best way of viral marketing is word of mouth, it may be positive or negative it depends on how you give wow effect to your customer.

WORD OF MOUTH

SUMMARY

Digital marketing is a powerful tool of marketing then can amplify your sales and marketing process . But you have to be very careful in using these tools specially

You have to build your offline reputation and brand with good word of mouth, so that you can share it on online platform. Monitoring of all mentioned methods is very necessary . Hire a team of such professional or outsource all but keep a marketing person in sync with agency .

Define KPI in marketing as well as digital marketing and measure ROI of online marketing

ABOUT ME

I am MBA marketing professional passionate about online marketing, social media , lead generation , online branding , CRM , Apps, Servers and much more . Promoting lots of education institutes like pre schools, school, design school, law school, business schools, medical college with my skills .

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