digital marketing for car washes

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MARKETING YOUR CAR WASH SIGNAL

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A guide for marketing your car wash with Signalhq.com, fostering customer loyalty with mobile coupons, QR codes, and text updates.

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Page 1: Digital Marketing for Car Washes

MARKETING YOUR CAR WASH

SIGNAL

Page 2: Digital Marketing for Car Washes

MOBILE COUPONS

A 2012 Accenture study found that half of American consumers are open to receiving mobile offers on their phones.

Text marketing and mobile coupons are especially effective in the car wash industry. A 2010 Mobile Commerce Daily case study reported a 40% redemption rate on mobile car wash coupons. The study also found mobile coupons were more popular than paper coupons in the 18 – 24 age range, and led to a single location gaining a significant advantage over competing car wash locations within a 1-mile radius.

Setting up a mobile coupon campaign in Signal is easy and affordable at just 1¢ per message. Mobile couponing is on the rise. Increasingly,

customers are looking for paperless ways to save money at their favorite restaurants, convenience stores and auto service centers.

Pick a keyword (ex. ELGINWASH) customers will text to your short code to join

Post signage inside and outside your garage with the prompt to join

Include information about your text coupon program on all car wash receipts

Advertise your text coupon program in any print ad campaigns

Be sure to include your intended frequency and “message and data rates may apply” on all advertisements for your text program

CREATING A TEXT COUPON PROGRAM AT YOUR CAR WASH

Page 3: Digital Marketing for Car Washes

CONTROLLING REDEMPTION

Set coupon view limits to control use and prevent forwarding

Create dynamic expiration dates so each recipient has a limited amount of time to redeem your offers

Manage coupon count-downs so users must use a coupon within “X” minutes of opening

Track coupon clicks and opens to the individual users by mobile phone number or email address

Cool text marketing ideas for car washes

Create a birthday club that automatically texts subscribers on their birthday with a coupon for a free wash

Collect the make and model of customers’ vehicles with SMS surveys, then segment your list with specific discounts for Volkswagon owners, etc.

SENDING COUPONS

Send coupon car wash reminders after weather-related events, when roads are salty

Create an automated “drip” campaign to text subscribers coupons at even intervals after they join your list (every 6 weeks, every 3 months, etc.)

Dispatch an immediate car wash coupon after new subscribers join your list

Choose text-based coupons or design web coupons to match your branding—even insert scannable barcodes!

Page 4: Digital Marketing for Car Washes

EMAIL MARKETING

Car washes can use email to promote new technology and services, deliver coupons, and send triggered messages to customers based on collected data like date of last visit, make or model of vehicle, or service preference.

PROMOTING YOUR EMAIL LIST

Embed an email sign-up form on your website or Facebook page

Automatically email customers a car wash coupon after they join your list

Use a “text to join” call to action on signage at your car wash so customers can easily add their email addresses to your list via their mobile phones

Email marketing remains the most inexpensive and potent tool in a business owner’s digital toolbox today. The bang for the buck it offers compared to traditional advertising and direct mail is indisputable.

Page 5: Digital Marketing for Car Washes

SENDING EMAIL UPDATES AND COUPONS

Use Signal’s flexible email templates to include information about new products and services

Embed individual coupon codes or coupon links in the body of your email

Send timed or triggered email messages to customers based on their opt-in date, date of last visit, and more

Segment your list by zip code, automobile make and model, and more

Custom data you collect in Signal can be used to target audiences with messages specific to their preferences

Page 6: Digital Marketing for Car Washes

MANAGING MULTIPLE LOCATIONS

CREATING SUB-ACCOUNTS AND APPROVAL WORKFLOWS

Add sub-accounts for each of your locations

Create and control access to templates to keep branding consistent

Use approval workflows so marketing tasks are created at the store level and approved at the corproate level

Generate and compare performance reports across all locations

Handle billing at the corporate level

MULTI-LOCATION CUSTOMER COMMUNICATION

Add multiple locations to your Signal account and let customers opt-in via text to their preferred location with our SMS zip code store locator

Generate offers and promotions at the corporate level and allow access to individual store managers to promote to their lists

As your business expands, retain control of your messaging at each location while keeping the content and branding consistent.

Page 7: Digital Marketing for Car Washes

SWEEPSTAKES & PROMOTIONS

Customers can easily enter digital promotions via their mobile phones, and if prompted to opt-in, you can collect their contact information to use for future car wash marketing messages.

PROMOTING YOUR SWEEPSTAKES

Use in-wash with “text to enter” signage to collect entries via SMS from in-cab customers

Post your sweepstakes to and collect entries from Facebook and Twitter

Place a QR code on in-store signage so customers can scan to enter at the point of sale

GROW YOUR LIST THROUGH GIVEAWAYS

Easily handle winner notifications through Signal’s automated system

Send secondary coupons to non-winning entries to drive sales

Ask participants to provide their email address or mobile contact information before entering and grow your subscriber database

Grow your marketing list by offering incentives and “gamifying” your promotions. Sweepstakes, like giveaways, are a great way to highlight more expensive services while limiting available prizes.

Page 8: Digital Marketing for Car Washes

Signal is a simple, all-in-one marketing platform designed to help small and medium-sized businesses manage their marketing tasks across platforms.

Email Marketing

Text Message Marketing

Social Media Management

Digital Promotions

Customer Database

FEATURES PRICING$10 + MESSAGING FEES

Starts at

PER MO.

Interested in how Signal can work for your car wash business?Email us today to set up a demo: [email protected]

$10for each

additional location

Multi-location Accounts Email Text

PER MO.

$4unlimited for up to 2,500 subscribers

–or–

$0.001 per message

PER MO.1¢

pay only for what you send

PER MESSAGE