digital marketing for books and publications
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Digital Marketing for books and publicationsTRANSCRIPT
Copyright 2001 Tecsas Innovations Pvt LtdCopyright 2001 Tecsas Innovations Pvt Ltd
TECSAS YOUR PARTNER IN INNOVATION
Digital Marketingfor
BOOKS & PUBLICATIONS
Copyright 2001 Tecsas Innovations Pvt Ltd
Digital Marketing Includes..
• Digital marketing is the overall approach of attracting and engaging potential customers via online channels and devices.
• Digital Marketing includes – Websites and SEO content,– Blogs– Internet banner ads– Online video content– Image Marketing– Email marketing– Social media marketing (Facebook, Twitter, LinkedIn, etc.)– Mobile marketing (SMS, MMS, etc.)
Copyright 2001 Tecsas Innovations Pvt Ltd
Social media has had a huge impact on every industry across the world.
50% of blog readers read blogs
40% of online visitors visit social networking sites to influence destination selection
Facebook has the greatest influence over 25-34 year Old's choices.
70% of consumers trust online recommendations while only 14% trust advertisements
Upcoming Trends
Sources : http://www.stikkymedia.com/blog/social-media-and-tourism-industry-statistics
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Social Media Optimization
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Banners Marketing
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Coupon Code Management System
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Coupons offering Discounts and Rewards on Social Networks
Promote Sales and advertisements
Increase in opportunity and self interest of consumers
Increase in traffic and sales
E-commerce Promotion
• Building E-Commerce Partnerships• Marketing through E-Commerce partner sites– Promotion– Feedback– Reviews
Business Growth
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Benefits
• Gain in brand value• Visible on search engines• Brand awareness• More clicks to site• Within reach of user • Higher traffic• Much ahead of competitors• Build trust• More business
Copyright 2001 Tecsas Innovations Pvt Ltd