digital marketing for b2b businesses
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The slide talks about digital marketing for B2B businessesTRANSCRIPT
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:-)
Digital Marketing for B2B Businesses
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digital marketing is primary information source
Source: http://www.smartinsights.com/wp-content/uploads/2012/09/Buyersphere-B2B.png
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what’s on the mind?
77% of B2B content
marketers use blogs
55.8% of marketers to increase budgets for audio video
content
70% of B2B
marketers use videos
52.5% of marketers
are increasing their search marketing budgets
35.5% of marketers
are increasing focus on mobile
Source: Getambassador.com
83% 80% 80% 61% 39% 26% 23% 12% 10% 10% 7%
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key elements
Digital marketing
Email marketing
Content marketing
Lead management
Search engine
optimization
Search engine
marketing
Social media
Analytics
Webinars
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email marketing
Source http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends
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content marketing
64% of marketers feel producing enough and quality content is the biggest challenge
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lead management
Comprehensive Lead Management System
Build a lead management strategy
Use analytics tools to fix, re-fix
Define the leads
Use social media to integrate
Align with sales strategy
Keep going back to leads
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search engine optimization & marketing
Source: http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/
Search Engine Trends
Referrals to B2B Tech sites from
searches
78% of all search
referrals
48% Discover
brands they weren’t aware of through a
search engine
71% research the Tech product
advertised after seeing a
display ad
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social media marketing
Focus on differentiation
Choose words carefully
Use hashtags
Cite experts as examples
Manage conversations
While Facebook gets maximum hits, twitter provides more leads
Source: http://mkgmediagroup.com/wp-content/uploads/2013/02/B2B-Traffic-and-Lead-Gen.png/
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analytics
Customer feedback analytics
Integrated search and
social
Experimentation analytics
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webinars
Save money
Reach out to larger audience
Position as thought leader
Post webinar follow up
Easy to set up
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THANK YOU
INTEGRATED MARKETING THROUGH MANAGED CROWDSOURCING
We are a marketing support agency delivering offline and online experiences for our customers across the globe. Using crowd management processes we enable customers
with effective digital, social and traditional marketing.
www.jademagnet.comCalifornia | Singapore | Doha | Bangalore