digital marketing courses in india
TRANSCRIPT
Digital Marketing• It is the marketing of products or services over the
Internet & it ties together creative and technical aspects of the Internet, including design, development, advertising and sale.
Digital marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business model.
Advantages of Digital Marketing
One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability
Component of Digital Marketing
SEO (Search Engine Optimization)
SMM (Social Media Marketing)
PCC (Pay Per Click)
Affiliate Marketing
Internet Marketing
Email Marketing
Digital Marketing ComponentsSEO :- SEO is a technique which helps to
improve your webpage ranking and make visible your website for the large number of visitors.
SMM:- Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.
PPC :- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Affiliate Marketing : Affiliate marketing is the process of
earning a commission by promoting other people's (or company's) products.
Internet Marketing :Internet marketing refers to advertising and
marketingefforts that use the Web and email to drive direct
salesvia ecommerce.
• Email Marketing : Email marketing is directly marketing a
commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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