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4designservicesDigital Campaign Strategy

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Organic Search: 36%

Social Media: 7%

‘Dynamic’ DIGITAL CHANNELSToday, we currently see a high overlap between the common channels of Organic Search, Referral Traffic, Social Media and Paid Search

Each channel has a role. However, if Organic Search currently drives 30% of the website engagements without a significant investment shows that there is a huge opportunity for this to be a primary channel for our optimization programs

Referral: 16%

Paid Search: 41%

‘NEW’ DIGITAL CHANNEL OVERLAP

Earned(SEO/Social)

Owned(Email)

Paid(PPC, Display)

CONTENT

Our Rules of Success

ConvertEngageConnectAttract

Our Methodology

Attract

Connect

Engage Convert

• Keywords• Blog• Social

Media• PPC• Mobile• Local

• Keywords• Pages• Blog• Social

Media

• Keywords• Pages• Blog• Social

Media

• Smart call-to-action

• Images• Usability• Offers

Strangers Visitors Target

Audience Leads

As an Agency, you GETMore Results. More Value.

More Profits.

Because We deliver RESULTS Faster, Cheaper, Better

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Metrics & Goals: Website engagement

Engagements / Time / Pages Conversions / Sales

Community engagement Email subscribers (preferences) Social community (fans/actions)

Strategy & Execution: Integrate channels to work together

Search (Paid / Organic) Social (Owned / Earned) Display (Off-site / On-site)

Develop audience base / segmentation Define creative best practices Optimize channel mix

Identifying the Right DigiMix

Channel

SEO(SEARCH ENGINE OPTIMIZATION)

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The Famous Writing on the Wall…We’ve spent the last 15 years building an industry around keywords, tags, and links, but Google has made clear the old kingdom is coming to an end, and a new regime is here.

New Age SEO/Social SEO

“When everybody else LIKES OR TALKS

ABOUT you, Google likes you” – This is

SEO.

Agency ExperienceWhat we

doIt’s

How We

Do it!

The New Face of SearchOLD NEW

Target Specific Kwds Design Separate from SEO Write Content for SE’s Kwd Density Text Content Focus Spin Content Aggressive exact match

Anchor Text Directory Submissions Link Building through

soliciting webmasters

Target Wider Range of Kwds User Experience #1 Priority

Think Responsive Design Page Load Time

Compelling Content Content is Diverse Generate High Quality

Shareable Content Link Diversity & Brand Links Quality Resources Social Traction: Natural Link

Building

VS

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Search Engine Optimization Process

• Project Plan• Content Creation• IT Revisions

• Reporting• Recommendations• Optimizations

• Site Architecture• Site Coding• Content• Keywords• External Links

• Business• Competitive• Website• Keywords

Analysis

Planning

Execution

Optimization

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Local Optimization for Local BusinessesLOCAL SEO IS DIFFERENT!

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Local Optimization for Local BusinessesHow is Local SEO different from Global SEO?While, the ranking factors do remain the same, more or less, local SEO does come with its own few unique elements. For example, getting a local listing on Google+, leveraging citations and reviews; lots of reviews. Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.

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Mobile Ready Site for Local Businesses

A recent Survey by Google Suggests

Channel

PPC(Pay-Per-Click)

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Paid Search(Pay-Per-Click or PPC)

Paying per click basis for your inbound search engine traffic, that’s Paid Search.• Advertisers can also place PPC ads on search engines. PPC ads are also popularly known as sponsored

listing. • PPC ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also.If you have taken up SEO of late, but you can’t wait for traffic for that long, or you have a short term campaign

or do a quick experiment on Landing page, then PPC is the way to go PPC ads appear when you wantAdvertisers have control over who the PPC ads are visible toAdvertisers decide how much they want to spend on PPC adsMeasure the effectiveness of your campaign

PPC CampaignGenerate Sales

Drive quality traffic onto the website

Establish Website as a prominent conversion tool

Create brand awareness

Complement SEO

Instant Results

Why PPC?

It is cost effectiveThe advertiser only pays when a customer clicks on their link

It is measurable, flexible and fastA campaign can achieve results quickly and

it can be managed and optimised in real time

It is targeted The advertiser is reaching the consumer at the point

of active interest

How PPC worksTG Visits Search

EngineSearch for Keywords

Finds Clients ad on Displayed page

Clicks the adRedirected to Landing page

User fills Enquiry Form

clients Ad will be displayed in Sponsored links

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Pay per click Optimization Process

Analysis

Objective Setting & Business Model

study

Competitive analysis

Landing Page Study

PPC Strategy, Structuring &

Research

Analyzing existing Adwords account

(if any)

Campaign Strategy & Structuring

Keywords & Ads research

Implementing Tracking Codes

Remarketing Code

Remarketing Lists creation w/

customized rules & combinations

Conversion Code

Campaign Execution & Optimization

Bids Optimization

Adding positive/negative

keywords

PPC ads / Landing Page A/B Tests

Removing non performing keywords & placements

Campaign Reporting

Reporting

Recommendations & Next Steps

Traffic & visibility of FB page-Maximising ROI

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4designservices can help identify and scale an audience utilizing precise interests that consumers have self-identified through social engagement. Facebook Connect with quickly capture these prospects

Target Facebook non-fans with based on:

Interests/activities/pages/groups

Facebook comments (to/from)

Broad topics using #topic

Ad types include:

Standard PPC ads to “non-fans”

Sponsored Stories to “friends of fans”

Paid Search: Facebook

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We will reach consumers with the highest propensity to convert:

Lost Prospect: Visitors that see our page and/or content but do not connect will get a message to come back to sign up.

Cart Abandonment: Visitors that started registering but did not convert will get a message to come back and finish the order.

Paid Search: Retargeting

1) User visits your website 2) Then visits another but sees your text/banner ad

Your Website

Your Website

Channel

Display

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Audiences are targeted with Display Ads based on location, persona (behavioral data), predictive modeling, and owned asset retargeting. Creative will be dynamically tailored to specific audience segment and where they are in the conversion funnel based on collected data.

Search Intent / Social Targeting Predictive / Persona Targeting Segment / Content Targeting

Budgets for each tactic will be dynamically set and allocated in real-time based on the predicted value of the impression. Assets will be tested in order to incrementally improve conversion rates over time.

Dynamic Budget Allocation Asset Optimization

Display Media

Commercial PPCDuration Services Amount

1 Month PPC Budget+Mobile Ad Budget to be decided(Search + Display Ads + Remarketing + FB)

4designservices Management Charge Depend on Budget

Service tax not applicable on Ad Budgets ,only applicable on Services.