digital marketing - b&a - esteban osorio
DESCRIPTION
Presentation for La Sabana University about Digital Marketing in www Digital Marketing - B&A - Esteban OsorioTRANSCRIPT
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¿DIGITALISTHEFUTURE OFMARKETING?
mêÉëÉåí~íáçå=
Universidad de La Sabana
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_ÉÑçêÉ=ïÉ=ëí~êí==CHOOSEABRANDANDTWEET
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tÜç=~ã=á=bëíÉÄ~å=lëçêáç=
MARKETINGMANAGERATZINOBE JOURNALISTSPECIALIZEDINMARKETING
BLOGGER GEEK
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cáêëí==ABOUTDIGITALMARKETING
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http://www.youtube.com/watch?v=ldwyBblX4PM
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fipç\=DIGITAL MARKETING IS:
¿THEFUTURE? ¿THEPRESENT?
¿THEPAST?
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få=íÜÉ=é~ëí==MARKETINGSEARCHFORCUSTOMERS
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kçï=CUSTOMERSFALLINTOMARKETING
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iÉíë=ëÉÉ=WHATDIGITALMARKETINGIS
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WWW.LINERU.COM
SEO
DEVELOPMENT
PPC SEM
SOCIAL MEDIA
ANALYTICS
CONTENT
kçï=äÉíë=ÑçÅìë=
MARKETINGECOSYSTEM
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_ÉÑçêÉ=ITWASALLABOUTLINKBUILDING
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pbl=
http://www.youtube.com/watch?v=ct0QLOr4vho
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kçï=ITSALLABOUTCONTENT
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http://www.youtube.com/watch?v=NW1h_yh5_v0
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_ÉÑçêÉ=ITWASALLABOUTTHEWEB
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kçï=ITSALLABOUTUSABILITYANDDATA
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http://www.youarewhatyoulike.com/
aÉîÉäçéãÉåí=USABILITY
DATA
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_ÉÑçêÉ=ITWASALLABOUTGETTINGTRAFFIC
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kçï=ITWASALLABOUTLEADSANDCONVERTIONS
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pÉç=C=pÉã=
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RÉã~êâÉíáåÖ=
http://www.youtube.com/watch?v=45uymOc2fTA
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qÜÉ=ÑìíìêÉ=áå=`çäçãÄá~=PPA – PAYPERACTION
&OTHERCPCALTERNATIVES
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_ÉÑçêÉ=SOCIALMEDIAWASALLABOUTNUMBERS
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kçï=
HOWTOSALEAND GROWLOYALTY
THROUGHCONTENT
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_ÉÑçêÉ=ITWASALLABOUTVISITS
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kçï=ITSALLABOUTCONVERSION
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http://www.youtube.com/watch?v=3_oPMWG_qII
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kçï=THERESULTS
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pÉÖãÉåíÉÇ=Äó=
PR – ONLINE ADVERTISING – SOCIAL MEDIA & DIGITAL CUSTOMER SERVICE
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1 PR
Sending Press Statements
Relationship With Journalists and influencers
Presentations in specialized events
PUBLIC RELATIONS FOR BUILDING CONFIDENCE AROUND PRODUCTS
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Over $ 380,000,000 in publications
Reach: Over 7,000,000 of colombians
Recognition in specific sectors
RESULTS
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ONLINE ADS 2 THE ECONOMIC AND EFFECTIVE WAY TO GET TO OUR KEY AUDIENCES
AdWords - Bing Ads
Facebook promoted - ads - promos
Remarketing - Display - Bidvertiser
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More de150.296 visits since its launch
Reach: all regions of the country
Progressive increase site visits
Return visitors of 28.8%
RESULTS
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3 SM Y HERRAMIENTAS DIGITALES
OUR COMMUNITIES IN SOCIAL MEDIA INCREASE TRAFFIC TO OUR PAGE AND GENERATE CUSTOMER LOYALTY
Facebook - Twitter - Google + - Linkedin
Video tutoriales en Youtube - Chat - Mailing
Blog - allied publishers
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RESULTS
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RÉëìäíë=
SO FAR WITH THE STRATEGY
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LINERU HAS GIVEN AWESOME PERFORMANCE SINCE LAUNCH
TOTAL LOANS LAUNCH TOTAL SPENT LOANS
REPEAT CUSTOMERS
3.362 $818,839,200 51% $186,200 Marzo 13 - 2012
NUMBER OF VISITS REFLECT A HIGH CONVERSION RATE
VISITS
APPLICATIONS
150,296 (100%)
INTERACTIONS
96,459 (64.18%)
15 996 (10.6%)
LINERU HAS ACHIEVED GOOD TRAFFIC WITHOUT SIGNIFICANT COST
$0
$200
$400
$600
$800
$1.000
$1.200
$1.400
$1.600
$1.800
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
feb-‐13 mar-‐13 abr-‐13 may-‐13 jun-‐13 jul-‐13
Visits
Cost
EARNINGS PER CUSTOMER
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`çëí=TO ATTRACT A CUSTOMER WITH OUR STRATEGY
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$530 BY CLIENT
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qáãÉ=IN SALES CYCLE OF OUR PRODUCT
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31 DAYS
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_ìÇÖÉí=DEDICATED TO THE MEDIA AND MARKETING STRATEGY
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$289.819 $288.145 $410.070 $437.221
$675.000
$1.124.857
$2.560.000
Enero Febrero Marzo Abril Mayo Junio Julio
COMMUNICATION AND MARKETING COSTS 2013
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¿SO, DIGITAL IS THE FUTURE OF MARKETING?
NO IS THE PRESENT
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qÜ~åâ=óçì=
FOR YOUR ATTENTION REMEMBER TO FOLLOW US:
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