digital marketing audit
TRANSCRIPT
What is a Digital Audit?
Why your business needs a Digital Marketing Audit?
As a digital marketing consultancy, one of the most integral aspects of liaising with a new client is
the digital strategy. Prior to compiling this strategy, a digital marketing audit is needed.
Some of the components of the digital audit include:
Digital Presence – Does your brand have a presence on relevant social media channels?
Do you have a website? Are you blogging?
Digital Reach – Are you measuring how you rank on industry keywords and phrases across
major search engines? Do you know your Google Page Rank? Are you analysing your
brand’s engagement on Facebook and Twitter? Are you running PPC campaigns?
Content Strategy – Do you have a content strategy in place? How varied is your content?
Are you using text, pictures, videos, etc?
Competitor Research - Can you learn and improve by studying your competitors?
UX – Is your digital set up (the website, social media channels, the content) focused on the
user experience?
Reporting Structure – Do you have goals for influence, engagement and action? What
metrics are being utilized to measure performance? What is the frequency of reporting,
analysis and modification?
Sometimes it can be difficult to know if your online activity is having the effect you desire for your
business.
This is why a Digital Marketing Audit is essential for all successful future online marketing
campaigns. Weaving together the elements of our audit gives you the platform from which to
build a relevant, engaging, profitable and sustainable digital marketing strategy
The Digital Marketing Audit process involves:
*High level review of current website and social media
*In depth review of historical analytics
*Identification of key areas of concern
*Presentation of results, key findings and recommendations
The Audit usually takes about 2-3 weeks to complete. Remember, this report is the result of the
our team looking at your site in-depth. Not an automated analysis that’ll just give you two things
that are wrong in your HTML without looking at the overall picture. We will spend over 30hours
on your site finding what’s good and bad and then some more explaining to you in clear prose
what you should do, why you should do it and how you should do it.
To order your Digital Marketing Audit
Please check out our
website
www.digital-marketing-audit.com
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