digital marketing at b2b startup
TRANSCRIPT
DIGITAL MARKETING
AT B2B STARTUP
- V I S H A L C H A N D A N E
OBJECTIVES•Build Brand
– Customer Acquisition – Talent Acquisition
•Consistent Demand Generation
DIRECT MARKETINGDirect
Mailers Advertisement
s
Direct Marketi
ng Tele-
calling
Event & Seminar
Participation
Direct Selling
INDIRECT MARKETING
FIRST CHALLENGE
Getting Budget Approved ?
Justify Return on Investment ?
MOST IMP IS EXECUTION !!!
SEARCH ENGINE OPTIMIZATIONOn-Page Activities
– Page titles– Internal linking– Keywords– Meta tags & Descriptions– URL Structuring
Off-Page Activities
– Social Networking Sites– Blogging and Blog Marketing– Search Engine Submission– Photo Sharing
AND THEN WE FACE THE REALITY !!!!
LEARNING …..• Find your own niche keywords, write theme
not keywords…• Content is king • Check content for plagiarism • Use your own images • Blog….blog ….& blog• Social media content• Create meta data
SOCIAL MEDIA MARKETING Linkedin & Twitter• Content sharing• Blogging using Pulse• Targeted Advertising to group like CIO, Cloud etc.
Facebook• Content Sharing• Brand building and advertising
Slideshare• Sharing information using PPT, whitepapers and datasheets
Pinterest and Google Images• Uploading Info-graphics and Company images to build brand awareness
Youtube • Dedicated youtube channel for products, demo & usage
STRUGGLE CONTINUES ….
• SMM was not effective • Unable to bring required traffic to website• Number of followers were not increasing • Sales / Finance pressure to generate leads
LEARNING ….
• Know your Target Group first .• You cant do all…..select your best medium to reach
target audience • Again Content Is King ..• Call to action is also important • Retargeting is important
RETARGET YOUR TG • Social Media
• Emailer
• Cold calling
• Demo
EMAIL MARKETING
Some Facts : Read % is not more than 5 to 7% Short messages are better than images Message need to simple and short It should include clear call to action Time of email is also important
THE WAY CUSTOMER BUY HAS CHANGED
SUMMARY
Single marketing option may not give desired result, we need to do all
Content is very important for SEO, SMM, Blogs, email marketing etc..
Retargeting is important for demand generation Continuous messaging is important