M. RAJESH KUMARM.B.A (1st Year)

Digital marketing is the process of promotion of product or brands through internet activities to reach and connect with their customers. In the past few years, The Digital Marketing has seen enormous for a new generation to explore opportunities.

Digital Marketing

One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have 7 objectives :

1. Reach the right audience2. Engage with your audience3. Motivate your audience to take action4. Building and maintaining good relation with customers5. Enormouus information sharing6. Ensure efficient spending on your campaign7. Maximizing Return on Investment (ROI) through satisfying the

customers.

Digital Marketing Objectives

Vs

Traditional Marketing

Drawbacks of Traditional Marketing

Affiliate marketing is the

process of earning a commission by

promoting other people’s (or

company’s) products.

The beauty of affiliate marketing is that you don’t have to invest

the time and effort to create a product to sell. You can begin

selling something as an affiliate as soon as you have a platform to

sell it on.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization (SEO)

Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, 'pay per click'.

Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

Pay Per Click (PPC)

Shares of Various Social Medias & Online Retailers

Thank You !!!