DIGITAL MARKETING

JOT SWAROOP SINGHMBA

WHAT IS DIGITAL MARKETING?

“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.

BENEFITS

Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds your brand Provides targeted results Cost effective

HOW TO MARKET AN APP ?

BEFORE LAUNCH Know your app Choose a good name for your app Find your competitors Choose the right category Create an amazing app icon Take screen shots Make an attractive app demo video Pre release buzz. Eg ) Preapp.com

AFTER LAUNCH

Provide a free trial for your app Push for as many downloads to rise to

the top of the chart Reach out to the top media Encourage users Paid promotion

Rise to the top of the chart

FACEBOOK

Creating profile Creating page Buzz creation Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Run contests, promotional campaigns, polls… Video sharing via YouTube tabs ( for viral campaigns) Promote blogs/feed Tagging use of various external interactive Apps

LINKEDIN

Creating profile Creating company page Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Create polls Launch and promote events Submit feeds Integrate blogs to the profile

TWITTER

Creating twitter profile Post tweets with site link (content from

the site) Following key influencers Use hash tags for keywords Re tweet influential tweets Increase followers base constantly Network and engage the followers

GOOGLE+

Create profile Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, brochures,

notes…) Tagging

YOU TUBE

Create Profile Create awareness Gain followers Engage in conversations Create more traffic on the websites Create videos or a demo video. Display advertisements

THANK YOU