digital living experience session 2 v2a

8/6/2019 Digital Living Experience Session 2 v2a

1/68

Digital Living ExperienceSocial Media & You

[email protected]

@malachandra

http://www/linkedin.com/in/malachandra

Friday, July 29, 2011 [email protected]


2/68

Friday, July 29, 2011 [email protected] 2

About me

@MalaChandra

http://www.linkedin.com/in/malachandra


3/68

Overview of Sessions

Session 1

Session 2

Session 3

Session 4

Motivations for using the web

Social Media Definition and Usage Trends

How Social Media is driving change

Using Social Media Tools and Technologies



4/68

Overview of Sessions Session 1

Motivations for using the web

Information seeking, Entertainment, Communication, Contentsharing, Shopping

http://www.slideshare.net/Milady123/digital-living-experience-

session-1

Session 2

Social Media Definition and Usage Trends

News, Search, Voting, Bookmarking, Blogging, Video & Photosharing

Session 3 How Social Media is driving change

Session 4

Using Social Media Tools and Technologies



5/68


I have a dream for the Web...and it has two

parts. In the first part, the Web becomes a

much more powerful means forcollaboration

between people. I have always imagined

the information space as something to which

everyone has immediate and intuitive access,and not just to browse, but to create.

Furthermore, the dream of people-to-people

communication through shared knowledge

must be possible for groups of all sizes,

interacting electronically with as much easeas they do now in person.

Tim Berners-Lee

Weaving the Web, p 157, 1999


6/68


A digitalday


7/68


http://www.wired.com/culture/lifestyle/magazine/17-08/by_media_diet


8/68


Static Dynamic

Interactive Par ticipativeApplication-based Br owser-based

$$ Free

Slow speed Increasingly faster

One contentcreator/owner Collaborative

Surfers & Contributors Social Networks

2009

1.8 billionglobal users


9/68

Evolution of online interaction


To multi-party

Conversations

From one-way

Communications


10/68

What is Social Media?


http://www.technologyevangelist.com/2007/11/overlapping_starfish.html


11/68

Definition of Social Media Social Media is the

democratization of contentand the understanding of therole people play in theprocess of not only reading

and disseminatinginformation, but also howthey share and create contentfor others to participate. It isthe shift from a broadcastmechanism to a many-to-

many model, rooted in aconversational formatbetween authors and people.(Brian Solis)

Examples of social mediaapplications Wikipedia (reference)

MySpace and Facebook (socialnetworking)

Twitter and Jaiku (microblogs) YouTube (video sharing), Second

Life (virtual reality)

Digg and Reddit (newsaggregation)

Flickr and Zooomr (photo sharing)

Blogtv, Justin.tv, and Ustream

(livecasting) Stickham, YourTrumanShow

(episodic online video)

del.icio.us (bookmarking)

World of Warcraft (online gaming)



12/68



13/68

Social Media Communities

Social Media Communities



14/68

Communities

Organizing around acommon concept or goal

Many conversations &activities with different

sets of participants No centralized facilitation

Community leadersemerge or are self-selectedbased on engagement

level


http://www.meetup.com


15/68

Online Communities



16/68


http://www.youtube.com/watch?v=lFZ0z5Fm-Ng


17/68


http://www.blogher.com/files/Social_Media_Matters_2010.pdf


18/68




19/68

More than halfthe top ten media destinations are

Social Media




20/68

Social Media Jargon


Social Bookmarking

Crowdsourcing

UserGeneratedContent (UGC) Vlogs

Alerts

Aggregators

Blogs

Blogrolls

MicrobloggingAvatars

categorieschat

Collectiveintelligence

Comments

Communities

wikis

Feeds

Folksonomy

Forums

Facilitator

Friends

Social Networking

Sharing

Links

Lurking

Malware

email

Profile

Presence

Post

Membership Registration

MashupTags

Taxonomy

Widgets

IM

DemocratizationofContent


21/68

InstantMessaging

Select technology enablers of the social web


1999: Netscape created RSS

Pyra LabsNapster

2006:Microblogging

2000/2001:

2001: P2P Communications Protocol2003:

Delicious

Social Bookmarking


22/68

Types of social web sites

Social News Consumers vote for articles they deem worthy of broader exposure;

each submission gets one vote

News articles get on front page of social news sites based on collectivevotes

These sites serve as inspiration for Bloggers, journalists & others

Social Bookmarking Store favorite sites with tags for easy, anytime, anywhere return

Share and discover bookmarks of friends and the public

Social Networking

Profile & Friend based networks Rapid, viral, global growth

Other content sharing sites

Photography, Video, Music



23/68

Implications for daily lifeThe Web is more a social creation than a technical one. I designed

it for a social effectto help people work togetherand not as atechnical toyTim Berners-Lee, Weaving the Web (1999)

A world of possibilities

Gain rapid access to information and people Hold conversations with individuals & community;

business & government; local & global

Discover & share place, time and presence informationwith others

New implications Boundaries and contexts public and private

Persistence of the digital me and digital you

Personal efficacy



24/68

Establishing a web presence

Web 1.0 (before dotcom bust)

1. Professional websites weredifficult and expensive forindividuals

2. Technical know-how (e.g.graphics design, HTML)required for publishing

3. Webhosting and domainname registration wereexpensive

4. Limited ability to voiceindividual opinions, engagein conversations

Web 2.0 (after dotcom bust)

1. Open source and socialplatforms make it easy andaffordable for individuals

2. Open source themes andtools enable anyone to publish

3. Cheaper and Faster1. New domain names (e.g.) .me, .tv

2. Many free and inexpensive webhosting services

4. Highly engaged consumers,viral, fast spread ofinformation



25/68

What do you want from the social web?


Information

Entertainment

CommunicationContent

Production

oodsSer ices


26/68

Social Media as an information source




27/68

Monitoring news on social media


Google Alerts provides the latest results

from a varietyofchannels:News stories andblogs

Videocomments

Pages found in Googles web search

Googles own forums/mailing lists

Google Groups

http://www.google.com/alerts


28/68

Monitoring news on social media


http://www.search.twitter.com

http://technorati.com/


29/68

Monitoring news from

multiple social media sources


http://www.keotag.com/

Searches on Technorati, Blinklist, delicious, Twitter,Google,IceRocket, Blogdigger, TailRank, Live Search, Bluedot,

Newsvine, BlogPulse, Bloglines, Digg, reddit, Yahoo!, and

YouTube


30/68



31/68


http://www.google.

com/search?hl=en&tbs=lr%3Alang_1en

%2Cctr%3AcountryUS&as_q=world+

cup+2010+&as_epq

=south+africa+offic

ial+theme+song&as_oq=&as_eq=&nu

m=10&lr=lang_en&as_filetype=&ft=i

&as_sitesearch=&as_qdr=d&as_rights

=&as_occt=any&cr=countryUS&as_nl

o=&as_nhi=&safe=active


32/68


http://en.wikipedia.org/wiki/2010_FIFA_World_Cup


33/68

Social Bookmarking Bookmarks enable storing links to favorite websites inside

a browser

Tends to bloat the browser & slow it down

Ties the user to a particular machine & browser

They are private and cannot be shared

Social Bookmarks enable organizing, tagging and storingfavorite links online on social bookmarking services

They are accessible from any web access point

They are shareable and can be private or public

Social bookmarking services display most popularbookmarks

Home Page is constantly refreshed to be current

Log-in to go to customized page directly

Share bookmarks with friends and access theirs



34/68

Top Social Bookmarking Sites


Not allthese sites are strictly socialbookmarking sites.Some are

content discovery sites withbookmarking features.

http://www.ebizmba.c

om/articles/social-bookmarking-websites


35/68

Using Social Bookmarking Sites

Create, tag, categorize and annotate bookmarks

1. Bookmarklets embedded in browsers to provideshortcuts to certain tasks

2. Add-ons and Toolbars for browsers

3. Navigate directly to the website

Log-in is typically required

Navigate to custom home page or directly to a tagpage

Find and add friends to your network View their bookmarks

Subscribe to their favourites via RSS



36/68

Delicious.com


http://www.delicious.com


37/68

Diigo


http://www.diigo.com


38/68

Digghttp://digg.com/search?s=world+cup+2010++



39/68

StumbleUpon


http://www.stumbleupon.com/favorites/


40/68

Comparative statistics


http://www.bizshark.com/company/delicious.com


41/68


http://www.youtube.com/watch?v=uYNVdVhW4iA&feature=related


42/68

Democratization of Content

With social media tools, it is easy for everyonetry to influence others via online publication

Personal Publishers

People publishing via social media to meet their personal

needs, either on a social or professional basis or, veryfrequently, both

Media Publishers

People or organizations using social media tools to createmarketable content and online services

Enterprise Publishers Organizations working to improve their communications

inside and outsite their organizations for reasons related totheir core mission


http://www.contentnation.com/wiki/chapter-3-the-three-tribes-of-content-nation-media-enterprise-and-personal-publishers


43/68


Can you access the Internet?

Then youcanbe a

Media Producer

Culturalcritic Politicalcommentator

News reporter

Publisher

Brand Marketer

..

.


44/68

User Generated Content (UGC)

Upload Photos and Videos

Write Blogs

Create and publish Podcasts

Create and upload mashups

Collaborate with others on contentproduction


Information

ntertainment

CommunicationContent

Production

Goods &

Services


45/68


81.6%

10.6%

http://sysomos.com/reports/video


46/68

YouTubehttp://youtube.com



47/68

YouTube



48/68

Social aspects of YouTube



49/68

Share across social media services



50/68

YouTube on Twitterhttp://twitter.com/YouTube



51/68

Top Photo SharingWebsites



52/68

Facebook Photo Sharing

> 3 billion photosuploaded everymonth

> 5 billion piecesof content beingshared each week


http://www.facebook.com/?sk=media


53/68

Photo SharingWebsites



54/68

Photo Book Sites


http://photo-book-review.toptenreviews.com/ http://photo-book-review.toptenreviews.com/shutterfly-p2572-video-1.html


55/68

Blogging


http://www.sysomos.com/reports/bloggers/


56/68




57/68

Personal Blogs from Wordpress.com


http://www.wordpress.com


58/68

Online Comments



59/68


http://news.bbc.co.uk/2/hi/asia-pacific/7362547.stm


60/68

Mashup: Kutiman series on YouTube


http://www.youtube.com/watch?v=EsBfj6khrG4&feature=channel

John Peters, in hisbook, Speaking into Air,

claims that in the age of electronic media,

[communication] hasbecome the artof

reaching across the intervening spirits totouch

anothersbody (p.225),

There is, indeed,pleasure in thephysicality

involved in creating something heartfelt, even

as simple as a webcam videoofyou attempting

to sing, and then sharing thatwithothers. That

pleasure is only surpassed atthe moment it

generates aphysical response in another, the

momentwere the bodies in the medium are

moved to action.http://flipthemedia.com/?s=kutiman


61/68

Video Logs


http://www.youtube.com/watch?v=z75Rd85rTUg http://www.youtube.com/watch?v=jHiMU_7b2kU

http://www.youtube.com/watch?v=VGe2cwsR-IQ http://www.youtube.com/watch?v=D-

dZyhT_IVo&feature=PlayList&p=42852938A83720A2&playnext_from=PL&playnext=1&i

ndex=1


62/68

Resources needed to create a vlog

Camcoder

Web Camera

Good quality microphone

Video Editing Software

WAX

Zwei-Stein

Apple iMovie

Windows Movie Maker

..



63/68

Remixing, Mashups and User Generated Content

Sharing music withoutpermission is a violation ofcopyright, as the industrycontends, but digitaltechnology makes

downloading music off theInternet inevitable. Theindustry missed anopportunity to turn informalfile-sharing into a profitcenter when it failed to buyN

apster, the first of thepopular downloading services,when it had a chance in 2000

A few days ago a kiddownloaded one of my songsfrom my Web site. He re-recorded it at home, changingthe bits that he didn't like and

then put up his version on hisown site. The new version iswritten his way, with changesto the melodies and some ofthe lyrics and it is available asan MP3. It is unbelievable. If

he can do that, imagine whatcan happen in the future

- David Bowie, January 1999


http://www.boston.com/bostonglobe/editorial_opinion/editorials/art

icles/2009/02/01/stop_lawsuits_not_music/


64/68


S

ocialNetworking


65/68

Social Networking Services

Websites with membership and privileges

Membership Privileges may include the ability to

Create personal profiles & personalized Home pages

Establish friends networks

Set up and/or join Interest Groups and communities Exchange information

Engage in conversations and debates

Play games

Share content including photos, videos, text, music

Send and receive Status Updates

Subscribe to Feeds

Influence and be influenced on products, buying decisions,Brand popularity



66/68

Facebook Demographics and Statistics 2010


http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/


67/68



68/68

The top 2 Social Networking Sites

Facebook Twitter

digital living experience session 2 v2a

Documents