Digital literacy - a new language for disruption
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Post on 17-Oct-2014
DESCRIPTIONTo achieve the digital enterprise, you need a workforce that embraces new ways of working. One in which theyre able to harness the power of information, collaboration, and communities to get their jobs done. This requires treating digital as a new language. One with a different grammar and syntax from what people are used to. And learning a new language isn't easy. How can we empower people through digital literacy to work smarter, treating digital as a language to use to express ideas and create magical experiences that people choose to participate in and, as a consequence, change their behavior? How can we get people dreaming in digital?
PowerPoint PresentationCopyright OpenText Corporation. All rights reserved. #otew2012 Digital Literacy A new language for disruption @joyce_hostyn umpcportal.com flickr We're in the midst of a new Wapping. ~Andrew Neilz, The Sunday Times How digitally literate are you? Digital Fluency Snapshot bit.ly/QTUk5V ca technologies CIO survey your executive? 80% of CIOs surveyed are concerned that their top-level management team is not fully digitally literate your organization? your community? your government? It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. ~Leon C. Megginson Brian Solis The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ~Alvin Toffler 89% of executives believe digital will disrupt their industry 33% believe their company has the policies & practices that will enable it to adapt. ~Forrester, 2012 Survey Digitization leads to business model changes Digital disruption, when properly understood, should terrify you prevalence of free tools and services that enable disruptors to rapidly build products and services, the rise of digital platforms that are easily exploited by aspiring competitors from all directions, and the burgeoning class of digital consumers ready to experiment with new services -- have combined to unleash a disruptive force that will completely alter every business on the planet. ~James L. McQuivey, Forrester B A 20 Dave Snowden, Cognitive Edge We have passed the tipping point where digital is something new, it just is. That means that every function in any organisation now needs to be re-written as digital. At Macmillan, I referred to this as operationalising digital. ~Katie Smith, CoGapp drawing by Dave Gray drawing by Dave Gray bit.ly/QTUk5V what is digital fluency? Enterprise Architecture heres how it works today Enterprise architecture is about designing the way this company will do business in the future. heres how it should work tomorrow 49% reported that unfocused meetings is what makes them feel unproductive at work* *USA TODAY Snapshots poll drawn by Dave Gray digital fluency ability to reliably achieve desired outcomes through use of digital technology helped or hindered by the situational forces and the digital fluency of others Digital Fluency bit.ly/Tx1lvA dont see need to change dont see value in use of digital media assume technologies, not people, cause success or failure recognize change is needed understand potential value but difficulty using basic digital tools and oversimplify or underestimate role of a new technology view change as already overcome so may not see value in continuing to learn know what tools to use and how to use but may not have enough experience to achieve desired outcomes cite number of posts, tweets, or followers as key metric change as opportunity know when and why (or why not) to use digital tools ability to choose the right tools and use multiple tools in combination look for uses in unintended ways anti-literacy pre-literacy literacy fluency Digital Fluency, Christian Briggs bit.ly/Tx1lvA there be dragons Christian Briggs way of thinking habit of mind an ongoing process and group of practices information literacy game literacy visual literacy information literacy is the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand ~National Forum on Information Literacy information literacy game literacy visual literacy information literacy game literacy visual literacy visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media ~ACRL Standard information literacy game literacy visual literacy game literacy is based on three concepts: systems, play, and design it asks how game playing and game design can be seen as models for learning and action in the real world ~Eric Zimmerman A person using these skills to interact with society may be called a digital citizen. ~Wikipedia context interest digital literacies education work community personal personal (digital lifestyle) community (digital citizenship) work (digital economy) education (digital learning) everything was once new bit.ly/WjTiRn Crossing Boundaries: Digital Literacy in Enterprises, Lilia Efimova and Jonathan Grudin making digital a habit of mind current belief current behavior desired belief desired behavior what do they need to know, do, and believe to change? what new habits to they need to develop? drawing by Austin Kleon What items you would include in baseline digital abilities training for your organization? networking play performance appropriation multitasking distributed cognition collective intelligence judgment transmedia negotiation negotiation visualization 11 abilities of digital Christian Briggs slidesha.re/VBhRfp Doug Belshaw Mozilla Web Literacies dougbelshaw flickr dont make assumptions avoid mistakes in behavior change RELYING ON WILLPOWER FOR LONG-TERM CHANGE ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES BLAMING FAILURE ON LACK OF MOTIVATION UNDERESTIMATING THE POWER OF TRIGGERS BELIEVING THAT INFORMATION LEADS TO ACTION FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME ASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford RELYING ON WILLPOWER FOR LONG-TERM CHANGE ATTEMPTING BIG LEAPS INSTEAD OF BABY STEPS IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING NEW ONES BLAMING FAILURE ON LACK OF MOTIVATION UNDERESTIMATING THE POWER OF TRIGGERS BELIEVING THAT INFORMATION LEADS TO ACTION FOCUSING ON ABSTRACT GOALS INSTEAD OF CONCRETE BEHAVIORS SEEKING TO CHANGE BEHAVIOR FOREVER NOT FOR A SHORT TIME ASSUMING BEHAVIOR CHANGE IS DIFFICULT Persuasive Technology Lab Stanford Fogg Behavior Model, Pushing Buttons & Pulling Triggers, Kelsey Ruger How might we collaborate better on projects? ? gamestorming for rapid co-creation wiki for project status play collective intelligence visualization routine Monday morning project status visibility manager feedback status meeting project status trigger reward Charles Duhigg, How Habits Work routine trigger reward Monday morning project status visibility manager feedback abilities: wiki tool team training team coaching (knowledge champion, tips & tricks during team meetings) motivators: manager put it in the wiki social acceptance of team project status distributed cognition networking collective intelligence post status update to wiki link documents Today, the basis of change is small changes in human behaviour, rather than grand organisational changes. It is a matter of hundreds (or even thousands) of individuals acting in new ways ~Daniel M. Cable, Professor of Organisational Behaviour from digital literacy to digital enterprise enterprise organization community team individual we established a baseline digital-skills inventory thats tailored to every level of advancement in the organization. We have a training facility to make sure that if youre in a particular area, youre competent on the systems for that area. This goes for senior managers too; we have an area in the facility where we can pull the curtains, so to speak, and work with senior managers privately so we dont embarrass anyone. ~Robert McDonald, CEO P&G Enterprise Architecture heres how it works today heres how it should work tomorrow Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas. ~TBWA/RAAD How might we use social business to improve health in low-incomes communities? OpenIDEO bit.ly/11ZZAxl How might we service customers through mobile & social channels? ? ? ? How might we engage our employees in an entirely new way? ? ? ? How might we rethink the shopping experience? ? ? ? you can teach an old dog new tricks The digital revolution is almost as disruptive to the traditional media business as electricity was to the candle business. In 2008, media declared the sky was falling: print would soon be dead. The world watched on in bewilderment as the publishing industry turned completely upside down a trend that is luckily tapering as the media industry adjusts to generating digital revenue with a whole new take on pricing and distribution. ~Ken Auletta, The New Yorker Roadmap to Publishing Trends 2012 the publishing market is growing, not shrinking ~Bob Stein, Institute for the Future of Books Roadmap to Publishing Trends bit.ly/VUhLlO Is the future of literature the online game World of Warcraft? ~Bob Stein, Institute for the Future of Books become a digital citizen inspire your organization to start dreaming in digital 115 Capt' Gorgeous flickr Its 2020 and your organization is dead. What happened? Write the obituary for your organization. @joyce_hostyn firstname.lastname@example.org www.joycehostyn.com/blog stay in touch
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