Digital Learning 2.0: MPPG

So-Young Kangskang@gnowbe.com@gnowbe

4 October 2018

grow knowledge into being

Science of Adult Learning - MPPG (Mobile, Participatory, Personalized, Group-Based)

Experts are predicting that between 30-50%* of jobs will be replaced by robots and AI in the next decade

2

What makes us uniquely human?

3Source: World Economic Forum

4C’s• Critical thinking• Creativity• Collaboration• Communication

How to stay relevant?

@gnowbe 4

• Fundamental disruption needed in how we train and learn - Andragogy? Humanagogy?

• Digital platforms can help to develop critical thinking, creativity and communication skills

• How can tech enable and empower this at scale and speed?

Pedagogy? Andragogy? Humanagogy?

Pedagogy (/ˈpɛdəˌɡɒdʒi/) is the discipline that deals with the theory and practice of teaching and how these influence student learning. Pedagogy literally means "leading children".

Andragogy refers to methods and principles used in adult education. The word comes from the Greek ἀνδρ- andr-, meaning "man", and ἀγωγός agogos, meaning "leader of"; it literally means "leading man”.

Humanagogy is a theory of learning that takes into account the differences between people of various ages as well as their similarities. It is a human theory of learning.

Source: Wikipedia, Humanagogy from Russell Knudson (Adult Education Quarterly, 1979) 5

‘Transformational Learning’ theory

Source: Summarized from Jack Mezirow’s theory of transformational learning 6

Focused on how adults learn by ‘making meaning’ grounded in cognitive and developmental psychology.

Incorporates multiple modes of adult learning with key elements that include: • Experience• Critical self-reflection • Rational discourse with others

How might we design a digital learning platform to enhance and scale

transformational learning?

7

Time to evolve to Digital Learning 2.0Mobile, Participatory, Personalized, Group (MPPG)

8

8

Traditional Learning

Offline Educators

Online Education (MOOCs)

Online Education (Micro-Learning)

Online Education (Micro-Learning+)

Content Aggregators

Examples: MBA, INSEAD, IMD, HBS

GE Corp. Academy, Gallup

Degree-granting, Coursera

Grovo, One Month, Lynda Gnowbe News feeds,

Quora, LinkedIn

Cost: $$$$$$$$$ $$$ $$ $ $ Free

Time required: Months / Years Days Hours / Days Minutes / Day Minutes / Day Minutes / Day

Group-Based: High High Low Low High Low

Personalized: High High Medium Low Medium Low

Participatory Low High Low Low High Low

Primary Mode: Face-to-face Face-to-face Web (Video) Web (Video) Mobile (Multi-modal)

Mobile / Web (Text)

Traditional

Sweet spot: Affordable, scalable, highly customizable, mobile-first, bite-sized content that focuses on application of knowledge in teams! Meets #1 need in learning:

Application of learning

Digital Learning 1.0 Digital Learning 2.0

Gnowbe’s MPPG method is validated by global experts from Harvard and IMD

• Ownership: Empowers people access to learn anytime, anywhere

• Relevant: Invites people to share their experiences• User-Centered: Focus on how people learn, not just

about content• Reflect & Share: Sharing ideas increases

ownership & accountability Professor John J H Kim Senior Lecturer, Harvard (EdTechInnovation Expert), and CEO of District Management Group

“Gnowbe is at the forefront of innovation in professional development and training to provide the most effective and scalable way to enable the most relevant real-time learning.”

Professor Dr. Dominic V Turpin (former President, IMD)Dean of External Affairs Executive Education, Mktg & Brand Mgmt

“Great to be part of a pioneering venture focused on a new form of education, the most important asset humans need. Thanks to Gnowbe, I learn everyday in order to teach tomorrow.”

9

How to move to Digital Learning 2.0 for 21st Century?

1. Mobile 1st (Web-enabled)

2. Participatory learn-by-

doing (LTAS)

3. Personalized

4. Group-Based

Where Science Meets Mobile: MPPGMobile 1st

11

Participatory & Personalized

Group-Based

Multiple areas employees needs training on

Product training, introduction of new products

Regulations and compliance training

Company, culture, and on-boarding practices for new employees

Skills development, competitive landscape, industry trends

5

Mobile-1st Anytime, Anywhere, Any Device

13

Psychological Accessibility

Physical Accessibility

Context relevant

Learning Journey

Multi-modal

Sociability

Learning is affective, fun and meaningful

Learning is bite-sized, chunked and sequential

Enables relational, collective and collaborative learning

The phone is ubiquitous and always available

Interactive, video, audio, rating, reading, etc.

Learning can be immediately situated

@gnowbe

90%in apps

14

2,617touches

Mobile 1st vs. Mobile Responsive

15

Mobile 1st: Intuitive, multi-sensorial learning

16

read, watch, do, chat, reflect,

capture, choose, view, write, graduate

Future of Learning: Mobile, Participatory, Personalized, Group-Based (MPPG)

“Everyone can teach. Everyone can learn.”many à many

“Teacher knows best.”1 à many

ExperientialProject-Based

Journey

ClassroomWorkshopsConference

CourseraUdemyGrovo

…

GnowbeNovoEd

…

Gnowbe…

F2F E-Learning M-Learning

17

What does MPPG look like in an app?Anyone can create. Learners invited to participate.

LEARN THINK APPLY SHARE

18

Imagine if daily learning could look like this?

Drive Behavior

Learn

Think

Apply

Share

Track

Monday Tuesday Wednesday Thursday Friday

Daily notifications/teasers on what to expect today

Watch a video or read an article imagery

What does it mean to you? Explain in your own words

How would you do it given a situation? Why?

Share best practices and perspectives with your team

A manager sees all and can intervene when needed19

Personalised: 6 learning profiles

MS. LEARNERTRACK PROGRESS, NEW CONTENT, CONTINUOUS FEED

MS. COMPETITORBENCHMARKS (E.G., LEADERBOARD, SCORES)

MS. ACHIEVERPROGRESS, RECOGNITION

MR. FRIENDCO-CREATING, HELPING OTHERS (E.G. CHAT)

MR. SELECTIVESYNTHESIZED CONTENT, CREDIBILITY, RECOGNITION

MR. RESPONSIBLEFIT IN, APPROVAL (E.G. MANAGER REVIEW, CERTIFICATION)

20

Learning reminders

Weekly leaderboard by group

Inactivity push notifications

Inactivity email notifications

Trigger-based emails & rewards

Auto-trigger rewards and offers

Certificate of completion issued

Notifications (SMS, email)

Ability to push notifications to entire community

Daily push notification/email

New message push notification

Gamification and behavior design Personalise and invite participation in group

21

Performance Monitoring: Individual + GroupTrack for effectiveness

22

Engagement % per user

% of actions completed

Completed programs Custom KPIs

(e.g., effectiveness, satisfaction, impact)

My learning summary

Drive impact:Close Skills - Employment gap

Skills Employment

Learn new skills, mindsets &behaviors to increase employability

Hire qualified candidates & reduce onboarding and

screening time23

Empower employees to upskill & reskill for 21st Century: World’s 1st accredited mobile, micro-

learning programs

24

Mobile Micro CertificatesGnowbe Learn for Teams: >80 micro-learning courses

Impact of MPPG:

Mobile à AccessParticipatory à OwnershipPersonalized à RelevantGroup-Based à Leverage

Impact:

10x more engagement>80% client retention>90% employees love it

25

Learn: Learn-by-Knowing

Apply: Practice Daily

Think & Share: Leverage group and take ownership

Source: Awaken Group 26

Future of Learning is MPPG.Gnowbe is leading the way.

Please join us on our journey.

So-Young Kangskang@gnowbe.com@gnowbe

Appendix: Business Case

Client Use Cases, Business Impact and Validation

28

Gnowbe can be deployed in a range of solutions, based on your immediate needs

ONBOARD

READY

TRANSFORM

LEARN

EXTEND

SCALE

Get up to speed: organization vision, values, structure, products, people, competition, processes, forms, procedures, policies, workplace safety, etc.

Learn skills: product training, sales training, procurement, finance, marketing fundamentals, digital marketing, customer service, presentation skills, project management etc.

Employee engagement and interaction: Develop new leaders, transition leadership, manage organizational change, crisis management, mission/values alignment, build culture etc.

Bring classroom training to life with Gnowbe Extend! Engage learners 24/7 and extend the learning experience with blended learning - pre, during and post workshops.

Reach more learners online with Gnowbe Scale! ‘Gnowbefy’ classroom training into bite-sized, digital programs for a larger global audience to buy and learn within private closed groups.

A library of specially designed courses for mobile learning, curated by industry experts and business leaders to engage and transform your workforce.

Pre-hire Hire Get productive Keep Engaged Up-skill Grow

How can I make onboarding

more efficient?

How can I get new people orientated

ASAP?!

How can I increase momentum and

productivity?

How to manage engagement and

organizational change?

How can staff be enabled to continually improve themselves

How to effectively groom emerging

leaders

ONBOARD

READY

TRANSFORM

LEARN

Get up to speed: organization vision, values, structure, products, people, competition, processes, forms, procedures, policies, workplace safety etc.

Learn skills: product training, sales training, procurement, finance, marketing fundamentals, digital marketing, customer service, presentation skills, project management etc.

Engagement and interaction: Develop new leaders, transition leadership, manage organizational change, crisis management, mission/values alignment, build culture etc.

Content library: A library of specially designed courses for mobile learning, curated by industry experts and business leaders to engage and transform your workforce.

ONBOARD

READY

TRANSFORM

LEARN

Organizations need to cater to a diverse and ever evolving diverse groups of learners

Gnowbe #1 EdAppTrended* in Google Play and App Store (Singapore)

*Week of June 4, 2018 31

Mobile-learning is being adopted by global leadersServing Enterprises from Pre-Hire to Ongoing Development

Use cases:1. New hire onboarding2. Sales training3. Product training4. Risk management5. Compliance6. Leadership & coaching7. Finance for non-finance8. Safety training9. Technical training10.Alumni/member

engagement

Pre-Hire Onboarding Training & Development Internal Communications

32

We are seeing tangible business impact

• Insurance agents’ certification exam (SG)• 100% participants passed (compared to standard pass rate of <50%)

à 100% improvement• Average participant score of 84.4% (passing score is 75%)

• Sales Advisory Process Training• Confidence level increased by 50% between beginning and end of program

• HR department: Onboarding 101• Getting employee buy-in increased program completion rate from 8% to 85%• >90% enjoyed learning on Gnowbe• Reduce onboarding time by 33%

33

Does this work?Don’t just take our word for it…

On completing gnowbe’s training for an insurance agents’ certification exam: 100% of participants passed (compared to the standard pass rate of <50%)

On completing gnowbe’s onboarding training at a hospitality company:93% of the staff felt confident applying their gnowbe learnings once back in the workplace

On completing gnowbe’s knowledge/training course for a customer contact team:The Operations Director saw 8x the completion rate compared to traditional e-learning

Engagement rate:60-80%*

>90% learners love gnowbe

>80% client retention

34

Appendix: Product Features

User Interface, Self-Authoring Tools, Analytics & Tracking

35

Curated, sequential bit-sized actions (each 1 to 3 minutes)

Each learning session is between 10 to 15 minutes

Search Capabilities across all content

Content is chunked up into curated bite-sizes for easy consumption

36

Interactive: peer-to-peer private message, share, chat

Like

Comment

Private 1-2-1 chat

37

Actions designed for you to Practice and Activate learning in a highly personalized way

read, watch, do, chat, reflect, capture, choose, view, write,

graduate

38

Content Creation (Self-Authoring)Intuitive, real-time, on Web & iPhone

39

Non-native English speakers could create easily

“The power of Gnowbe is to cut a lengthy learning process into bite-sized pieces so that they can be digested easily and very well. Also “Share” in Gnowbe is a strong tool that enables you to share with your peers your good ideas to apply what you have just learned. This is extremely similar to “best practice sharing”, a proven method that works in all phases of the business.”Y. YokogawaAVP Department Manager, Global Relationship Management, Global Insurance Firm

“After receiving a short lecture, we found using Gnowbe to create content to be simple. Along with understanding functionality, advance planning is essential for creating programs in each learning category.”

Y. OmoriSection Manager, Digital Learning Section, Agency Learning Development HQ, Global Insurance Firm

40

Manager dashboard to visualize performanceCompany Micro-Site

41

TrackingAdministrator to see learner progress

Group Engagement Program

Name of Learners

# of minutes invested per participant

Different colors represent % of learning actions completed

42

User ManagementEasy to manage unlimited user groups

User Management:• View the list of learners• Edit their information• Monitor their programs’ subscriptions

Invite learners and send them push notifications

43

AssessmentCustom ratings and scored assessments to track performance and engagement anytime

Different types of KPIs can be accessed for each program (Program effectiveness,

happiness, various)

Assessment Questions:• # of Respondents• Average scores• % of 4/5 and 5/5

44

Choose of one of your programs to look at program study

content

Program study content can be viewed

Pick from 12 different action types in very simple authoring platform

45

Users earn Digital Certificates for LinkedIn

Certificate of Completion can be uploaded on LinkedIn

46

Why not try mobile-learning for yourself?(After all, we’re all about learning through experience…)

1. Download gnowbe

2. Create an account

3. Start on ‘Welcome to Gnowbe!’ program

4. Pick additional programs anytime at gnowbelearn (https://learn.gnowbe.com/ )

Welcome to your own learning adventure!

To create your own sample content, download ’Gnowbefy for Curators’ in App Store (only) using same email and password; Gnowbefy and Gnowbe apps will auto-sync and update

47

Gnowbe cares about Social Impact.

We invite you to participate in GnowMe. GnowYou.-- a program to share the gift of learning

• Clients agree to donate a % of their learning spend into GnowMe. GnowYou. to fund the design, development and distribution of Gnowbe content to underprivileged parts of the world

• Incorporate into company CSR initiatives

• Broaden company impact and footprint globally• Improve company branding