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Venue Partner Global Media Partners

For more information, visit www.aol.com

For more information, visit www.euromonitor.com

For more information, visit www.research-results.com

We would like to thank our sponsors and those who have provided their services, expertise and support to make our RA:DAR event a success.

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Media Partner

Global Media Partners

Official Knowledge Partner

RA:DAR New York / 25-27 October

Research Analytics: Digital Advanced Research

A high-level symposium uncovering the business value of digital analytics

RA:DAR New York / 25-27 October

Research Analytics: Digital Advanced Research

A high-level symposium uncovering the business value of digital analytics

NetwOrK NaMe: restrictedaccess NO PASSWORD REquiRED

StaY UPDateD | rate SPeaKerSALL ON YOuR MOBiLE

Media Partner

For more information, visit www.quirks.com

Founded in 2007 in Amsterdam, Wakoopa is the world’s leading supplier of passive metering solutions.

Researchers who want to get up-close and personal with their target audience deserve the best seat in the house. With Wakoopa’s passive metering technologies, you get behind the screens.

We get you cross-device behavioral data from a single source: the consumer. And we get you the know-how to use it. innovative research designs - such as consumer journey studies and audience measurement - allow researchers to uncover new insights.

We believe online behavioral data collection should be part of every new research idea in consumer behaviour research. The data collection technologies Wakoopa delivers, are based on a single source, decrease survey length and reduce research costs. Track real people’s behavior, analyse their full digital footprint and discover real insights.

Digital Lab Leader Simon van Duivenvoorde , Chief Commercial Officer

DIGItaL LaBS

wHat?The Digital Labs are physical rooms dedicated to host tech demos and interactive speedy presentations.

wHere?The Digital Labs are located at the AOL Headquarters 5th floor, just 1 level above the Symposium meeting room.

wHeN?The Digital Labs circuit runs during morning and afternoon networking breaks on Monday 26 October.

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For more information, visit www.warc.com

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RA:DAR New York / 25-27 October

Research Analytics: Digital Advanced Research

RA:DAR is a brand new ESOMAR event in collaboration with AOL where innovative research technologies and creative minds meet. A high-level symposium to uncover the business value of digital analytics.

Venue partner

aOL HQ 770 Broadway, New York, NY 10003

Sunday 25 October 19.00 - 20.00 weLcOMe recePtION

Monday 26 October 09.00 - 09.30 FOrUM reGIStratION

09.30 - 09.35 OPeNING Reg Baker , ESOMAR Professional Standards

09.35 - 09.40 Introduction to programme and opening keynote Thomas Kelly , Programme Committee Chair

09.40 - 10.10 OPeNING KeYNOte SPeaKer the Human Side of Digital analytics Marie Wallace, Global Analytics Strategist, IBM, Ireland

I. SettING tHe SceNe: Data reLatIONSHIPS

10.10 - 10.20 Introduction by session chair

the compass vs. the Map How to use both to help your client make sense of content marketing analytics Thomas Kelly , AOL , USA

10.20 - 10.35 what a Large Brand can Learn From a Small One Edward Kim, SimpleReach, USA

10.35 - 10.50 How Some Marketing’s Greatest Inventions Become Frankenstein’s creature Sam Ford, VP of Innovation & Engagement, Fusion, an ABC - Univision Joint-Venture, USA

10.50 - 11.00 Q&a

11.00 - 11.40 Digital Labs circuit & Networking break

II. aSKING QUeStIONSasking is Dead. Long Live asking.

11.40 - 11.45 Introduction by session chair Eric Meerkamper, RIWI, Canada

11.45 - 12.05 360 Degrees of Insight: combining Data to Understand engagement Nicole Dvorak, Forrester Research, USA

12.05 - 12.25 Suffering from Data confusion? try Data Fusion! Leon Zucchini, FactWorks, Germany

12.25 - 12.45 New Developments in Linking Online Behavior Data and consumer research Pat Pellegrini , Experian Marketing Services, USA

12.45 - 12.55 Q&a

12.55 - 13.10 Beyond Marketing track

13.10 - 14.10 Lunch

III. LISteNING: MINI wOrKSHOP & caSe StUDIeS

14.10 - 14.20 workshop Part 1 - Intro to Social Listening & analytics Michalis Michael , DigitalMR, UK

14.20 - 14.25 a client Succes Story in 300 Seconds! David Rabjohns, MotiveQuest, USA

14.25 - 14.40 workshop Part 2 - Data Harvesting & cleaning

14.40 - 14.55 workshop Part 3 - creation of a taxonomy

14.55 - 15.10 workshop Part 4 - training Machine Learning algorithms

15.10 - 15.25 GUeSt SPeaKer - caSe StUDYBeyond Marketing track iSiS under the Spotlight Norine Macdonald, President and Founder, ICOS (International Council on Security and Development), UK

15.25 - 15.35 wrap-Up

15.35 - 16.15 Digital Labs circuit & Networking break

IV. DIGItaL tracKING BeHaVIOUr

16.15 - 16.20 Introduction by session chair Jennifer Ng, Facebook, USA

16.20 - 16.40 welcome to Programmatic research Marcelo Coutinho, Fundação Getúlio Vargas (FGV), Brazil

16.40 - 17.00 where Digital Data Stops: Understanding Omni-channel customer Behavior with a Mobile entry Point Juliana Smith Holterhaus , YouEye, USA

17.00 - 17.10 Q&a

17.10 - 17.15 Beyond Marketing track Final considerations

17.15 - 17.30 cONNectING tHe DOtS

Programme summary by Programme committee and delegates Eric Meerkamper, RIWI, Canada Jennifer Ng, Facebook, USA Michalis Michael , DigitalMR, UK Thomas Kelly , AOL , USA

17.30 - 17.35 cLOSING Reg Baker , ESOMAR Professional Standards

18.00 - 19.00 Farewell networking cocktails @ B Bar & GrillFusion Flavors & relaxed atmosphere!40 east 4th Street at Bowery New York, 10 minutes walk from aOL HQ

ESOMAR Corporate and Individual members’ names in blue

PROGRAMME COMMiTTEE

thomas Kelly committee chairDirector insights & Analytics, AOL, uSA

Jennifer NgLead Global Account Measurement, Facebook, uSA

eric MeerkamperPresident, RiWi, Canada

Michalis Michael CEO, DigitalMR, uK

Tuesday 27 October10.30 - 13.00 VIP cOMPaNY VISItS

FIrSt StOP: J. waLter tHOMPSONwHere 466 Lexington Ave. wHeN Tuesday 27 October, 10:30 to 11:30 (AM) wHat Premises tour followed by a JWT exclusive presentation!

SecOND StOP: NetQUeSt eSOMar LatIN aMerIca PartNerwHere 902 Broadway, 6th floor wHeN Tuesday 27 October, 12:00 to 13:00 wHat Premises tour followed by a Netquest exclusive presentation!

If you have not already signed up for the VIP Company visits but wish to join, please check with the ESOMAR staff onsite for availability.